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How to write a Soap Opera Sequence
I want to teach you one of my favorite ways to get my emails read. You in? Well, there’s a new(ish) game in town to quickly bond & build trust with your email community like superglue… It’s called the Soap Opera Sequence. I’m talking about a series of emails that has certain beats designed to…Read More
Deciphering the clues of copy
Every morning for the past three years, my partner and I wake up. Have coffee. And do the New York Times Crossword Puzzle. I hear they’re really good to keep your mind sharp and stave off dementia. Seems to be working so far. I always avoided them because, well, I sucked at them. Then Scott…Read More
Get out of your safe space
The baby chicks were relocated from their nursery box in the basement to the Red Hot Chicken Coop outside. Keep in mind they’ve been living inside a 4’ x 2’ box. Suddenly they were thrust into a space that’s easily 10 times the size they were living in AND with multiple levels. It’s a lot…Read More
How many of these abbreviations can you name?
OMG! Reading online these days can be like deciphering a foreign language. There are so many abbreviations and acronyms to know. It’s like a weird shorthand. For example, OMG can mean Oh My God (Gosh) or Object Management Group or Omnicon Media Group or a slew of other things. TBF (To Be Fair), acronyms like…Read More
The trick most copywriters KNOW works…but won’t do
I remember attending a Dan Kennedy event years ago with over 3,000 people in the audience. He was talking about writing copy…not just creating it, but how the ideas transfer from your head to the paper. He wasn’t talking about TYPING copy out…but using a pen and a legal pad to write. GASP! Most of…Read More
Is Procrastination Part Of Being A Good Writer?
Every writer I know does it – procrastination, that is. In fact, just preparing to write this article, I’ve hopped over to Facebook, watched a baby elephant video, looked at Instagram, checked email, come back to this article, bopped back to the Internet to catch up on celebrity gossip…embarrassingly, the list goes on. Even housework…Read More