How digital fatigue kills curiosity and what smart copywriters do about it I used to have a guilty little pleasure. Every morning, while sipping my coffee and trying to convince my brain to boot up, I’d pull up the Daily Mail on my phone. British tabloid headlines, scandalous celebrity gossip, and the occasional breaking world […]
7 Bullet-Writing Myths That Need To Die…
For something so small, bullets sure attract a lot of bad advice. I’ve seen it all… And if you’ve ever been told some of that hooey, I’m here to set some things straight. Let’s bust some of these myths wide open. Bullet Myth #1: Bullets are just list items Wrong. Bullets are micro-messages with a […]
Why your brain loves bullets (and so do buyers)
Ever wonder why your eyes can’t help but lock onto bullet points? It ain’t just formatting. It’s your brain. Our noggins are wired to love contrast and clarity. And in a sea of rambling paragraphs, a bullet point is like a flashing neon sign that says… “Read me. I’m easy. I’m important.” There’s actually a […]
I don’t believe in bro marketing…and here’s why
After two decades in the copywriting trenches, I’ve learned what actually converts. (Hint: It’s not what they’re teaching at those $5,000 masterminds.) I was three headlines deep into a “million-dollar” swipe file when I realized I was done pretending to be someone else. “CRUSH your competition!” “Your prospects are DYING to buy!” “If you don’t […]
The trick most copywriters KNOW works…but won’t do
I remember attending a Dan Kennedy event years ago with over 3,000 people in the audience. He was talking about writing copy…not just creating it, but how the ideas transfer from your head to the paper. He wasn’t talking about TYPING copy out…but using a pen and a legal pad to write. GASP! Most of […]