Even Seasoned Copywriters Choke When They Write Bullets (And What to Do About It)
Bullets are the most under-taught, misunderstood piece of the copy puzzle…
And the reason a lot of freelancers stay stuck with so-so gigs, meh results, and bruised confidence.
I know. I’ve been there.
Back when I started in ’99, bullets were my Achilles’ heel.
My bullets sucked...which meant my headlines, subject lines, and hooks all sucked too. So I went hunting for help.
I studied the greats. Took the courses. Looked for mentors who could help me crack the code…
But no one taught bullets.
Not in a way you could replicate anyway. They might be gifted writers, but for the most part, they sure couldn’t teach how they did their magic.
In copywriting courses, bullets were either MIA entirely or they got a pathetic two-page treatment.
Ogilvy and Hopkins are legendary, but they wrote for newspapers and magazines...not the monster 32-page sales letters on the internet. They simply didn’t use bullets like we do today.
Add in Microsoft’s bombshell study…our attention spans shrank from 12 seconds to 8 seconds between 2000 and 2015. (We literally focus less than a goldfish.)
In an ADHD world of endless scrolling, bullets are your stop sign...they force eyeballs to pause and pay attention.
So, to get to the bottom of it all, I got smart and started collecting thousands of the best bullets ever written.
From my swipe files.
From my A-list copy buddies.
And from deep in the marketing vault.
Then I reverse-engineered the hell out of them.
That’s when it clicked.
There IS a system. Hallelujah!
There are actually different styles for different purposes.
And once you know how to spot ’em, you can write bullets (and place them in a logical order) that practically sell for you.
Why Most Copywriters (and AI) Suck at Writing Bullets
Yeah, I said it.
Here’s what most people don’t get…
Writing bullets that actually sell isn’t some mystical gift. It’s a learnable skill that instantly separates the "just okay" copywriters from the ones raking it in.
Even AI can’t fake it. Because truly magnetic bullets aren’t logical. They’re primal.
They tap into the part of the brain that goes “Ooooh… tell me more”.
The fact is, 87% of copywriters are blowing it on bullet writing.
That’s based on over 1,200 sales letters I’ve reviewed…and thousands of dollars in lost income because those bullets weren’t pulling their weight.
And it’s what keeps most freelancers hustling for mid- to low-level gigs while a handful of elite writers feast at the top.
But don’t just take my word for it. Here’s what John Carlton, one of the highest-paid copywriters alive, had to say:
"Lorrie flatters me, often, by saying I helped her launch her career...
but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.”
John Carlton
www.John-Carlton.com
After 20+ years and more than 14,000 copy critiques, here’s what I know for sure…
The best copywriters don’t write “just okay” bullets.
With AI spitting out copy at warp speed, BULLET MASTERY gives you the upper hand.
It’s what makes you irreplaceable.
And it’s what lets you charge premium rates while everyone else races to the bottom.
AI won’t replace you. It’ll just keep you busy…unless you know how to wrangle it.
Now There's a Blueprint to Craft High-Caliber Bullets that Demand Attention...
You don't need to struggle for years like I did. Because I'm laying it all out in a 2-day workshop that makes bullet writing feel like you've got cheat codes.
It’s hands-on, zero B.S., and guaranteed to sharpen your bullets so you can write faster, stronger copy that commands higher fees. And, frankly, sell more.
No more shooting in the dark. No more bullets that tank. And no more letting that evil blinking cursor win the staring contest.
This is the ONLY specialized bullet course you'll ever need.
Bullets Reloaded: Elite Mastery for the AI Age
It’s designed for copywriters looking to be the gold standard in the industry. It doesn’t matter if you’re a noob or a seasoned pro…as long as you have some basic copywriting knowledge.
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If writing bullets makes you wanna yank out your hair
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If you’re itching to rise above the copycat crowd
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If you’re looking to 10X the power of your copy (and your career)
Bullets are the simple answer.
In this course, I’m taking you by the hand and walking you through my bullet creation system, step-by-step.
This is a specialized copywriting workshop focused heavily on fascination bullets…but you’ll get lots more tricks of the trade thrown in there by default. There are just some areas you have to be a boss at in order to write top-dog bullets.
Inside you’ll discover…
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How my 3-D system easily transforms benefits into bullet-writing masterpieces that drive the sale home
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Why not understanding which type of bullet you’re going to use (or choosing the wrong style) creates “dud-level” copy
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How writing bullets BEFORE you’ve even created your product can actually turn your offer into an irresistible powerhouse
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Why you should use the “Double Moon Rule” to morph limp bullets into dynamic forces of nature
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The dreaded mistake even professional copywriters can’t seem to shake that drowns their copy like a palm tree in a tsunami (why, oh why do I see this so much?!)
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Which two habits you already do on the regular that you can harness to effortlessly crank out sizzling bullets like an overzealous influencer on TikTok
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Exactly which kind of multi-sensory phrases and keywords make your bullets pop off the page
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5 ways you might not have thought of to easily bank a TON more money by becoming a bullet-writing whiz kid
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The time-tested secret you can learn from musicians and painters about writing bolder bullets
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How to find your own voice and not mimic what you think a bullet should look like
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The “Zeigarnik Method” that effortlessly transforms your rando thoughts into powerful rounds of ammo on paper
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How to use the mental ventriloquism of Han Solo bullets to anticipate their objections and weave it in the copy
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Get them to say YES faster with "Wedding Bullets," craftily designed to march them toward commitment...and the ORDER NOW button
And so much more!
You’ll walk away with a roadmap you can use over and over again to churn out bullets that will make even the historic masters of copywriting green with envy.
And it’s what this workshop is all about.
Ready to move into the elite ranks?
This Ain’t My First Rodeo
I made my mark on the bullet-writing scene in 2022 with my groundbreaking program, Red Hot Bullets Blueprint.
Bond Halbert was among the many world-class marketers who were blown away…
“Lorrie shows you not only how to write bullets but...
she categorizes different types of bullets and explains where to put them in your copy and I’ve never seen that before.
I don’t care how well you write, grab this training. You won’t regret it.”
Bond Halbert
The only problem with Red Hot Bullets Blueprint is this…
It was created before AI hit the scene. And there’s no ignoring that the landscape will never be the same again.
Sadly, most copywriters believe AI will make bullet writing easier.
The truth is, AI lacks the human psychology insights I revealed in my Bullet Taxonomy System (backed by neurological research).
Your human brain might not beat AI’s speed, but you’ve got it in the bag when it comes to emotion and creativity.
The cool part is, when you register for Bullets Reloaded, I’m also throwing in my original program plus the bonus gifts…
Cement your knowledge with the original bullet training masterpiece that includes:
- Red Hot Blueprint Quick Start Guide with examples (107 pages)
- 6 Step-By-Step Video Trainings to craft mouth-watering bullets (plus downloadable slides for each)
- Special Video on graphic design for bullets by Lori Haller (with cheat sheets)
In each video, you can look over my shoulder to see exactly how to craft bullets for Intangible Offers, Emails, Podcasts, Luxury Products, Survival Gear, Artists, and more
A “tarket” is the singular version or persona of your target market. This deep dive into constructing your perfect tarket is so detailed, they will practically spring off the page and start talking to you. (Not liable if you get creeped out.) This is where ALL your copy begins.
Swipe files are the kingpin to any working copywriter’s arsenal…but a lot of them don’t pull focus on bullets. This 228-page collection was generously provided by my good marketing friend, Matt Bockenstette of Copy Legends. Check it out and see how the masters before you tackled their bullets.
Introducing: The Bullet Alchemist AI Prompt Stack
You’ll need to pick your jaw up off the floor when you see this one. It was created by AI “mad scientist” Clive Cable (a neuropsychology-obsessed copy veteran who’s worked behind the scenes with some of the best in the biz).
This powerhouse prompt stack helps you transform plain ol’ product info into juicy, conversion-ready bullets using a 5-step AI workflow.
Just drop in your sales copy and watch as your bot:
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Extracts every feature, benefit, and deeper emotional driver
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Applies 21 of the most proven bullet formulas (including classics from Clayton Makepeace)
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Curates and places the highest-converting bullets directly into your sales letter
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Gives you instant, swipeable fascinations tailored to your exact offer
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Cranks out bullets faster than you can say “benefit of the benefit”
It’s like having a top-tier copy chief and a junior writer rolled into one.
Turn features into fascinations with freakish accuracy, even if you’re feeling brain-fried.
You won’t find this prompt ANYWHERE else (except on Clive’s computer). When Clive releases it as his own product, it’ll retail for at least $3k.
Right now, it’s ONLY available in Bullets Reloaded DIY.
That’s over $7,797 worth of bullet-bustin’ benefits to add to your arsenal - on top of learning an irreplaceable skill that adds more zeros to your bank account.
Your No-Regrets Guarantee
Take it for a test run first and decide. If you decide it's not what you need right now, no worries.
Just send me a quick note within 30 days, and I’ll refund your money in full.
This workshop is for writers who feel the spark. If that’s not you, I’ll respect your decision with zero hassle and a virtual hug on the way out.
This Workshop Transforms Humdrum Messages Into Exhilarating, Can’t-Put-It-Down Copy
Bullets can be complicated, but with someone who’s been there & done that, it’s so much easier. And I’ll be with you every step of the way!
Get ready for:
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How my 3-D system easily transforms benefits into bullet-writing masterpieces that drive the sale home
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Step-by-step processes to walk you through creating bullets that pack a wallop…every time
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Mind-blowing demonstrations that use different styles of bullets to drive your point home
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Where to strategically place bullets throughout your copy for maximum impact
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A deep dive into market research that tickles the psychological impulses of your prospect’s need to buy your stuff NOW
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Dissection of classic bullet structures from the greats that you can model immediately
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A creative brainstorm for quirky names for your processes that spark an insatiable hunger to know more
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My no-fail prompt stack that turns AI into your tamed bullet-writing beast
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Construct and refine your own bullets on the spot with live feedback in a supportive environment
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Leave the workshop with a loaded arsenal to help you write commanding bullets at will
Real Copywriters. Real Results.
"Lorrie Morgan Is The Unrivaled Queen Of Bullets"
My entire working world revolves around copywriting – from writing my own offers & emails, to building one of the largest libraries of original-source copywriting resources in the world, to cultivating a community of nearly 7,000 copywriters worldwide…
And despite all that… there's still ONE particular copywriting superpower that I (and most copywriters) have a desperate necessity to acquire – BULLETS.
And I'll admit… before attending Lorrie's bullet training, I grossly underestimated not only the power and impact of beautifully written bombproof bullets but also… the various TYPES of bullets (you'll discover a dozen unique kinds in this training alone.)
If you're serious about your craft – if you're truly serious about BECOMING a professional copywriter – then you absolutely must master the art of writing EACH critical type of bullet.
Lucky for you, you're in the right place – Lorrie is the unrivaled Queen of bullets, and the perfect copywriter to teach you how to acquire your newest (and most potent) copywriting superpower.
Make this investment in yourself – and your craft – and you'll discover the true, untapped power of your own words.
Matt Bockenstette, Copy Legends
“I used to think my bullets were good.”
For every project I would open the Screaming Eagle... Hammer out a few bullets... And pat myself on the back for 'stealing smart.'
Enter the Red Hot Bullets Blueprint.
Lorrie opened my mind to next-level writing. Lorrie's unique take on bullet R&D makes it easy to turn starter bullets into copy oozing with persuasion.
Now, before writing anything else I draft dozens, if not hundreds, of bullets. But NOT by apeing old masters. Instead, the creative process Lorrie teach helps me create bullets that are the core of my copy AND they’re original.
If you want to improve your copy fast, Red Hot Bullets Blueprint is one of the best investments you'll ever make.
Drew Stallcop
Copywriter and Marketing Consultant
“I thought I didn’t need another copywriting course on bullets…”
“I've been copywriting for a few years now, and I probably couldn't even count the number of copywriting courses I have, so I didn't necessarily need another copywriting course specifically on bullets.
But I will tell you, I learned so much from Lo. I mean, it was crazy. Every single class blew me away.
And like I said, I have taken countless copywriting courses. There isn't anything else out there like this where you deep dive into the different types of bullets, the bullet taxonomy.
I mean, it will blow your mind just how many types of bullets there are that you can write, and it will take your copywriting to the next level.
And you know what? I bought courses based on one bullet alone.
So I know the power of bullets, and I wanted to be able to bring that to my own products and services as well as to my clients' pages.
So if you're on the fence and thinking about jumping in, absolutely jump in. Learn from Lo. She's phenomenal.”
Dawn Apuan
Pro Copywriter and AI Expert Copy Queen's Ink
"This Will Be A Valuable Resource I Reference Over And Over Again"
“Lorrie is a rockstar in the copy world. Learning how to craft bullets was not only packed with valuable information and insights, but it was fun too. They have a great rapport and complement each other well as instructors.
The course is on how to craft bullets, but the information on research tips and strategies applies to all manner of research in a much broader sense.
The Bullets Taxonomy framework really drove home the different types of bullets, and when and how to use them. This will be a valuable resource I reference over and over again.”
Jess Kelly, Copywriter
"Hit Your Target More Accurately, At High Frequency...
“The ways you broke down and reframed bullets was transformative.
Before: I knew bullets were essential. Fundamental units of persuasion, like atoms to the molecule. And much like I’d struggle in a chem lab to build some important molecule (like a life-saving drug or something)… I was struggling to construct winning bullets.
After: I am now a deadly ink slinger. This workshop upgraded both my weapon and my “shot”:
1.) My weapon: A new deep understanding of proven bullet anatomy.
2.) My shot: a macro-level strategy for when to use each one of the many kinds of bullets Lorrie covers and the important nuances for each specific situation.
After learning this your bullets will meet your reader where they are (mentally) which makes your copy feel much more sensible and compelling so you’ll hit your “tarket” more accurately, at high frequency.
Lorrie is an A-list educator as well as copywriter.”
"...This Course FOREVER Changed The Way I Approach Any Writing Project"
“I've always struggled with bullet creation. How to think about them. How to start them. And how to make them sharp and tight so they achieve that knock-out, persuasive punch every pro copywriter shoots for.
This anxiety was compounded by knowing the best writers in the world always write their bullets first, and that they're foundational to ANY strong sales message. Like, how in the hell could I call myself a copywriter without a solid grasp of this basic and foundational skill?
So I decided to bite the bullet (no pun intended) and get Lorrie Morgan's Red Hot Bullets program. And thank God I did! Because I discovered a world of bullets that goes WAY beyond the "attach a benefit to a feature" kind of thing.
There are bullets you use to start your message, bullets you use to summarize your product, and even bullets you can use to shoot down objections in your prospect's mind before they even come up! Like, how cool is that?!
Okay, bottom line, this course FOREVER changed the way I approach any writing project. And that combined with Lorrie's LIVE feedback made this investment a freakin' no-brainer.
So if you want to finally, finally MASTER this essential skill that will put you miles ahead of other writers, I'd highly recommend this training that gets super focused on an area that's been quite neglected up until now.”
Rich Oka, Pro Copywriter
Coach Your Copy
"I've followed Lorrie Morgan for nearly my entire 15 year career as a professional copywriter."
Her training, mindset, and mentoring abilities are incredible.
It wasn't until Lorrie and I started working closer together in my mentoring company that I truly got to see how brilliant she is.
Her ability to help copywriters get out of their own heads (and way) is incredible and so loving.
She goes above and beyond everything you could imagine.
Seeing her bullet point psychology training unfurl first-hand with our mentees is nothing short of incredible and I'm forever grateful to be close to Lorrie.
If you're looking to brush up your copy chops, be mentored, or have a POWERHOUSE coach literally guide you through the world of copy.
(Not to mention being a genuine disciple of Gary Halbert and John Carlton) - Lorrie Morgan is your mentor!"
Adil Amarsi
The $900 Million Dollar Copywriter
GreatestCopywriterAlive.com
Who Am I to Teach This?
In case we haven't met, I'm Lorrie Morgan of Red Hot Copy. And I've been in the trenches of direct response copywriting for 20+ years. I've:
- Been trained directly by legends John Carlton, Gary Halbert, and Dan Kennedy
- Been invited to John Carlton's masterminds as a guest expert to help with hot seats and the female "voice of reason"
- Been named as one of the Top 100 Greatest Copywriters of All Time (Past and Present)
- Delivered over 14,000 copy critiques
- Spearheaded over 1,000 product launches
- Written in virtually every niche: personal development, finance, real estate, survivalist, dating, education, commerce, nutrition, martial arts, firearms, medical, coaching, non-profits, and more
You’re in good hands, my friend!
But What If…
"I’ve tried formulas before and they felt too restrictive and generic."
I hear you. Most formulas feel like creative straitjackets.
But lemme tell you a little secret I picked up from a buddy who worked with Gary Halbert’s crew…
Every top copywriter (the ones raking in millions) uses formulas.
The difference is…
They don’t worship the formula. They use it as a springboard.
Take Eugene Schwartz. Back in the ’60s, this man was pulling $50K per sales letter (in 1960s money!) and still writing some of the most original, voicey, punch-you-in-the-gut copy you’ve ever seen.
Why? Because he used a formula to hold the bones together…so he could focus on making the meat sing.
It’s like jazz. The rules don’t kill the vibe. They make the improv possible.
"Bullet writing seems like just one small part of copy… how can it really change my whole business?"
Oh, honey. I used to think the same thing.
I thought bullets were just little specks of formatting. Nothing major.
That all changed when a copywriter I know was on the verge of getting canned. His sales page was tanking. They tried everything: new headline, offer, guarantee…nada.
In a last-ditch move, he only changed the bullets.
Boom. Conversions jumped 38%.
Nothing else changed. Just the bullets.
That’s when it hit me hard…bullets are where the sale happens.
Everything else is just set dressing.
Bullets are your high-leverage conversion tools. Once you get how they work, your whole business levels up. Fast.
"I don’t have time for another 2-day workshop that might not pay off."
Totally fair. Time is precious, especially when you’re juggling deadlines and caffeine-fueled late nights.
But here’s the deal…
Remember when Facebook ads first dropped and the folks who took just ONE DAY to learn them booked out their calendars for months?
Everyone else played catch-up for years.
We’re at that same turning point with AI.
Copywriters who know how to write bullets that beat the bots are charging 3 to 5 times more than those still relying on bland machine-made fluff.
Two days is nothing compared to what this unlocks.
It’s the difference between charging $50 a page like everyone else with a ChatGPT account…or $500+ because your copy actually makes people feel something.
You don’t need another course.
You need a high-voltage skill that makes clients say, “Damn… I need HER on my team.”
This is that skill.
Here’s Everything You Get When You Join Bullets Reloaded Today
Bullets Reloaded System
You’ll finally have a system that works over and over again to write bullets that grab eyeballs, stir emotion, and drive conversions like wildfire.
Lifetime Access
I'm not holding this info hostage. You’ll get full access to the recordings so you can revisit the magic anytime.
No-Regrets Guarantee
If this isn't your jam, just let me know within 30 days and I'll zoom every penny right back to you.
Bonus Gifts Worth Over $7,797
Red Hot Bullets Blueprint ($597 value)
The original training that started it all. 6 in-depth modules, a massive 107-page Quick Start Guide, and swipeable examples that’ll change how you write copy forever.
12 Bullet Wrangling Clinic Videos ($2,400 value)
Step-by-step breakdowns for how to write powerful bullets across popular niches, from survival gear to luxury to coaching to podcasts.
Tarket Architecture System ($1,000 value)
Discover how to build a hyper-specific “tarket” avatar so your bullets speak directly to the soul of your perfect buyer.
Legendary Bullet Swipe File Vault ($800 value)
228 pages of classic, high-converting bullets…collected from some of the greatest copywriters in history, curated by Copy Legends.
The Bullet Alchemist AI Prompt Stack ($3,000 value)
A 5-step prompt system from AI madman Clive Cable that helps your bot generate irresistible bullets on command. Includes 21 proven formulas, bullet ranking, and strategic placement tools. You won’t find this anywhere else.
Your Investment
$697 or
2 payments of $375 (30 days apart)
Got the Red Hot Bullets Blueprint already? Email me at lorrie@redhotcopy.com for a special price!
Your “No Regrets” Guarantee
Check it out for 30 days. Kick the tire. Twist the formulas. And if it's not for you, shoot me an email to request a full refund…no hoops, no hard feelings.
I’ve got your back.
Ready to finally master the most persuasive skill in copywriting?
Join the ranks of elite copywriters who know how to make bullets sell.
Click the button below 
to reserve your spot.
This Is Where Things Get Real
You’ve seen how this workshop can take your bullet-writing from “fine, I guess” to hell yes…
Giving you the skill (and swagger) to charge more, write faster, and create copy that AI simply can’t compete with.
You’re getting my full $597 Red Hot Bullets Blueprint as a bonus gift when you join (plus over $7k in extra gifts). Because I don’t believe in hoarding the good stuff or spoon-feeding you half a system. You’re getting it all.
You’ll have two days of hands-on learning with me in a fun, supportive space where you can experiment, ask questions, and get real-time feedback on your bullets.
You’ll walk away with a proven system that includes all 12 bullet types. So you’ll never have to second-guess what kind of bullet to write, or where to drop it in your sales copy.
You’ll be part of a crew of forward-thinking copywriters who aren’t trying to blend in. Just like you, they’re here to write bolder, sell smarter, and raise the bar.
And if it doesn’t rock your socks off? You get your money back. Simple as that.
Now, we’re at the crossroads.
You can keep crossing your fingers every time you hit “send” on your copy…
Or you can learn a skill that changes the way you write forever.
If you decide to join us, you’ll gain more than a new writing trick…you’ll gain a confidence that sticks with you long after the workshop ends.
I wish I could make this choice easier for you, but ultimately, only you know what's right for your creative practice right now.
And hey, if now’s not your time? That’s okay too.
But if you feel even a little tug that says, “this is exactly what I’ve been missing”...
Then come pull up a chair.
I’m saving you a seat in the circle.
See you in the arena,
Lorrie “Lo” Morgan
Red Hot Copy
P.S. Now I want to clear up a few myths I hear a lot about writing bullets…
Unicorns are a myth and so are these misconceptions about bullets
Myth #1: You can grab just about any course on copywriting and learn how to write bullets.
There’s no shortage of courses on the market these days. And, of course, they all say they’re the BEST. I’ve bought 90% of them. They all have their own spin on covering concepts of copy. But I have yet to see one share a failproof system of how to actually write creative bullets that sell.
Myth #2: If you already know how to write a sales letter, bullets are just the cherry on top.
Um…no. A sales letter (or email or just about any marketing message) is like a blob of ideas without a spine. Bullets are the connective tissue of that beast you’re creating. They drive excitement. They make ideas memorable. They give your copy the oomph it needs.
Myth #3: Writing bullets is the easiest part of the message because they’re short.
You’ve probably already heard the phrase, “If I had more time, I’d have written a shorter letter.” Tighter, pithier copy requires more skill. It takes more research, more brainpower, and more creativity.
Myth #4: Your target market is too educated and high-class to read bullets.
The busier your audience is, the more they crave bullets. And we’re ALL busy, no matter how many degrees or pedigrees we have behind our name. Bullets make it easier to latch onto concepts. Remember, even though technology changes, psychology never does.
Myth #5: Bullets are an unnecessary luxury if the rest of the copy is good.
The misconception of bullets being a “throwaway” part of the copy is one of the sad excuses why so many freelancers gloss over this section of their work…and their message suffers for it. Because they’re so easy to absorb, bullets drill deep into the psyche of human nature and stick.
Ain’t no risk to you!
Remember, if after the midday break on June 24th you decide this workshop isn’t for you, no problem.
Just email me by the end of the business day, and I’ll give you every cent back.
What are you still doing on the fence?
If you haven’t pulled the trigger yet, here are the top 10 reasons why you should register right now!
After participating in this workshop you will…
- Have a no-fail system for writing bullets
- Churn out more powerful hooks and openings
- Build out your arsenal with different styles of bullets
- Do meaningful research to practically read your audience’s mind
- Break your product down to concepts that are easily shared
- Overcome writer’s block
- Always have a wealth of fresh ideas at your fingertips
- Uplevel any piece of copy, any time
- Charge higher fees
- Make AI work with you instead of replacing you
So don’t wait another moment. I don’t know when (or if) I’ll ever teach this info again.
Here are some more raving testimonials to prove it!
"Copywriting is the MOST EXPENSIVE skill you can outsource because it's good copy that sells products!"
It's good copy that sells services. It's good copy that sells ANYTHING. As a copywriter in my 'past life,' I made hundreds of thousands of dollars writing copy that sells, and I'm telling you Lorrie will show you the exact same strategies I used for my clients! You'll save thousands of dollars over hiring a pro to write your copy for you, and copywriting is a skill that will help make you money for LIFE."
Ali Brown
www.AliBrown.com
“Back when I was a total copywriting rookie”
I used to look up to Lorrie. Now that I’m successful … I still look up to Lorrie! She’s a true legend of the craft — and I’m a genuine fan!"
Daniel Throssell
persuasivepage.com
"Helped Hundreds of Our Clients"
"Lorrie is not only a wonderful person and a pleasure to work with but she's an absolute magician when it comes to writing copy...and coaching it. Her extensive knowledge of persuasion, human behaviour, and the nuances of great copywriters helped hundreds of our clients improve their Facebook ads, landing pages, and email campaigns. If you're considering working with her, I can't recommend her highly enough."
Yuri Elkaim
Healthpreneur Founder
One of The Best Copy Mentors in The Industry!
"As the Copy Chief for Moxie, Lorrie worked one-on-one with our team of writers providing detailed feedback on projects as well as ongoing guidance and mentorship to help develop their craft. Constructive criticism is one of the most powerful ways any writer can become better at what they do, and having Lorrie provide daily feedback to our writers made all the difference in the world. With her decades of experience combined with an editor's eye for detail, she helped mold and shape our writers to become the very best. If anyone is seeking to become a better writer and develop their craft, Lorrie is one of the best copy mentors in the industry!"
Anika Watkins
Moxie Copywriting
"The Consummate Coach and Mentor"
“As a writer, I know first-hand how much better my copywriting improved at an accelerated pace under Lorrie’s guidance. Is she tough? Yes. Is she fair? Absolutely. Is she an absolute delight to work with? That’s an understatement if there ever was one!
There’s zero doubt I leveled up faster and produced better copy – and results – by working with Lorrie. And I’ll admit I was nervous about someone of her caliber reading and critiquing my work. But she’s got such a calm, fun, helpful demeanor, you feel like you are free to relax and be yourself. She's the consummate coach and mentor. I recommend Lorrie without hesitation to anyone who wants to transform into the best writer they can possibly be.”
Brad McMillen
MacStrat
"Shrink Your Learning Curve"
“I was up against a deadline and was fretting over a messy headline issue. Still, as a pro copywriter I was hesitant to hire a chief because I thought “Hey, I should be able to figure this out myself.” The thing is, Lorrie was able to see the problem right away and in a matter of minutes, she solved a difficult headline issue that would have taken me weeks to figure out. Turns out the complicated market I was writing needed the finesse of an experienced pro. Bonus... she has a way of fixing what’s not working in your copy and leaving YOU feeling like the hero. So, if you want to shrink your learning curve, get the best possible outcome ASAP, and walk away 100% confident in your sales copy... Lorrie Morgan's your woman!”
Carrie Carr
Groundwork Copy
"She’s Made Me Such A Stronger Writer"
“The guidance I received from Lorrie is worth the value of every single copywriting course I have taken 10 times over! She taught me how to decipher client-speak, nail so many different voices, and become proficient in myriad forms of copywriting. She makes the challenge fun and her critiques are a delight! She’s made me such a stronger writer; I cannot recommend her highly enough. If I were to choose only one resource to advance my copywriting skills, I would choose mentoring with Lorrie hands down!”
Jam Thomson
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"Hands-Down the Best Writing Mentor I've Ever Had"
"Lorrie is hands-down the best writing mentor I've ever had. Her feedback is specific and immediately actionable yet she also puts her feedback in a context that allows me to carry it through to my next piece. If you're looking to level-up your writing game, look no further. She's the real deal and will elevate your writing beyond where you think it can go."
Maddie Michaud
Blue Spec Marketing
"Working With Lorrie Is Like Striking Gold"
“Lorrie has an unprecedented ability to combine empathy, advanced formula, and creative prowess into everything she does as a copywriter... And that's exactly what makes her such an incredible mentor. For years, I struggled to find a powerful female voice in the industry who could help me develop my own writing style while leveling up my copywriting skills. But that all changed when I found Lorrie. She offers the kind of constructive advice that really STICKS... The kinds of things that become relevant to every piece you write, and make your copy that much more convincing. By working with her, I was able to condense about 10 years of mastery into 10 months of powerful mentorship. My career growth - and my confidence levels - have both skyrocketed since the moment Lorrie stepped into my life. For any copywriter, this relationship is truly like striking gold.”
Emily King
