How to Tell Stories That Make 'em Say, "Take My Credit Card!"
I never planned to be one of “those” people who makes her own dog food…
But last year I was complaining to my friend about my Great Dane, Winston’s dragon breath.
When I say “dragon breath” I mean it was vile! When he came at you for ear scratches while you were sitting down, it smelled like you were next to an open sewer on a hot day.
Now it turned out that my friend also happened to be a certified holistic pet coach. She told me Winston didn’t have a hygiene problem. He had a gut problem.
The best way to combat it would be to work on his nutrition. She told me her little tornado of a Yorkie (Molly) had this same problem. In less than a week, her breath was fresh as a daisy.
Then she showed me a website where hundreds of pet parents had transformed everything from skin problems to behavioral issues…just by changing their pet’s diet.
Even though Winston’s breath was so stinky you could practically see it, I had never planned to stop buying commercial food and turn my life upside down.
But that one conversation reframed it all for me, and suddenly I was willing to do something different. Because I finally understood why it mattered.
The upside is, it made a huge difference and now I pull that bowling ball head in for cuddles all the time…without holding my nose.
That's the power of a well-told story. My friend didn't try to sell me anything. She just told me the right story at the right moment…and it changed my behavior completely.
That's exactly what your stories can do for your business.
It doesn’t have to be about a dog (obviously). Maybe it’s about a trip to the gas station or a surprise party. There are so many magic moments happening in your life all the time.
And I'm going to teach you how to spot them, write them, and use them to sell with.
Separate yourself from the pack…
You've got the skills. You've done the work. You know what you're doing.
But when someone asks what makes you different from everyone else, do you freeze up?
Or worse yet, start listing your credentials like you're reading a resume? That makes you sound like a corporate brochure.
There's something deeper people are looking for these days. Character.
I'm here to tell ya, people watch how you respond and make mental notes. They notice your victory laps and how you act when things don't go your way.
And those nuggets lead to opinions about whether or not they trust you without ever letting on.
Behind the scenes, they decide whether or not you're the kind of person they want to work with.
The difference between being chosen and being passed over comes down to one thing…
The stories you tell ON PURPOSE versus the ones people make up about you in their heads. I call those your Money Story.
Stories are happening either way. Might as well steer them yourself.
"Lorrie flatters me, often, by saying I helped her launch her career...
but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.”
John Carlton
www.John-Carlton.com
What a Money Story actually is
A Money Story isn't your Hero's Journey. It's not a case study. And it's not a before-and-after testimonial.
It's the story that shows how you handle the moment when things don't go your way. When a client pushes back against your expertise. When someone says no and you have to decide what you do next.
Your response tells people everything they secretly want to know about you.
That's what people trust. And that trust is what turns into sales.
The Money Story lets them see who you are without you having to shout it from the rooftops...and it shows them why working with you is the obvious choice. You can sprinkle them everywhere: sales pages, emails, social media, even casual conversations.
Here's what happens when you nail this
When your Money Story is dialed in, it does the heavy lifting for you in all the right places.
- It filters out people who were never a match. They read it and think "eh, not for me" and move along. Think of all the time you'll save by not working with people you shouldn't be working with.
- It builds trust before the pitch. People form their own conclusions about who you are. They don't need you to convince them. You're showing them...and then showing them how to work with you.
- It creates the bridge from story to sale. No more wondering how to turn a "cool story" into "I need to buy this." You'll know exactly how to make that pivot...and it won't feel salesy, because it isn't.
It aligns everything else you write. Your emails, sales pages, social media, interviews. Once you've got the framework down, everything falls into place. No more Frankensteining your message together.
Why Turn Your Stories into Cash?
I see how many people are sitting on a goldmine of stories they don't know how to use. Stories that could be making them money right now...if they just knew how to spot them, shape them, and connect them to a sale.
So I created a 21-day guided email experience that helps you craft your Money Stories, connect them to your offer, and turn them into sales...so people instantly get why they should choose YOU.
The Summer Edition begins Monday, June 8th.
Each day you'll get a lesson that teaches you exactly how to pull these stories out of you, shape them to show people who you are, build trust...and then make the pivot to sales feel completely natural.
You're invited to email me regularly during this course for feedback and encouragement. I'll give you suggestions in real time. And it's genuinely fun.
Don't worry about wedging this into your life. These are daily bite-sized emails that walk you through the whole process. And I'm only an email away if you get stuck.
Live Q&A to keep you on track
Even though you have email access to me, you might run into a speed bump that's easier to explain in person. That's why I added a live session to sweeten this program.
Live Q&A on June 12th at 11am Pacific ($97 value)
You'll get a link to register in your welcome email. And if you can't make it live, I've got you. Everyone gets the replay.
By the end of 21 days, you'll have:
-
A handful of Money Stories written and ready to use
-
A library of shelf-ready stories organized by theme so you never run out of ideas
-
A trust filter that tells you which qualities your stories should project
-
A self-review checklist you'll use forever to know if a story is actually working
-
The bridge from story to sales... so you stop wondering how to turn a "cool story" into "I gotta buy this"
This isn't just about learning to tell better stories. It's about telling the right stories...the ones that reveal who you are and move people to buy.
What's included
Each day, you'll get an email that guides you through crafting your Money Story step by step. And you can always email me directly with your questions.
Hit a bump? Email me directly while the course is running. In a time of AI taking over our creativity, this is your key to building genuine trust. I'm invested in making sure you get this.
Got questions while you're in the middle of the work? Good. Bring them here. On June 12th we'll get on a live call where you can ask me anything...about your story, your pivot to sales, your specific offer, all of it. Can't make it live? You'll get the replay.
Like a library about your life filled with mini-books about you. This guide helps you categorize your stories using 5 different "shelves" so you always know which story to pull when you need one.
Do you know what you want people to know about who you are? You will. It's a trust filter that helps you figure out which qualities you want your stories to project.
Go over this brief checklist after writing ANY Money Story to know if it's working the way you want it to. You'll use this one forever.
Your stories should make you money. I'm showing you exactly how to flawlessly weave your story into a sales message...the bridge so many stories get wrong when they pivot to sales. This is where it all comes together.
With this new bonus, you'll never be stuck for story ideas again!
Here's a hint...The answer is already in your pocket. In this bonus I'll show you a dead-simple way to never stare at a blank page again...and start finding stories you didn't even know you had.
Here's what you're getting
Total value: $379
Your price today: $67
Full 21-day course starting June 8th, email access to me, plus all four bonuses...for less than the cost of the Story to Sales Lab alone.
Even though I'm there to guide you the whole way, you might want a deeper look at your Money Story output. If that's you, grab the Money Story Review when you check out.
Here's how it works: send me your story within 21 days after the course finishes. I'll record a video walkthrough showing you exactly what's working, what's not, and how to tighten it up. Normally $450...add it at checkout for just $147.
The Guarantee
If this course doesn't help you craft a Money Story that separates you from the pack, email redhotcare@redhotcopy.com before the course ends for a 100% refund. No hoops. No hassle. No questions. You're fully protected.
You already have the stories inside you
You don't need to invent anything. You just need to see what's been hiding in plain sight...and learn how to connect it to a sale.
When you learn how to tell it, people will trust what they see. And that trust turns into money.
Get access to the 21-day Turn Your Stories into Cash course starting June 8th, email access to me, the live Q&A, and all 4 bonuses. The price goes up for the next session, so the time to get in is now.