Welcome to the
“Red Hot Bullets Blueprint” Member’s Area
I’m so pumped you're here! If you have any technical questions or need customer support, please contact me directly at lorrie@redhotcopy.com
- Watch the Welcome Video to guide you through the training.
- Download the Quick Start Guide. That's your workbook for the course.
- Go to this page and save a COPY of this Think Tank document for your own files: bit.ly/bulletsthinktank. This is where all of your outside work for each session should be saved so you can replicate the bullet creation process any time you want.
- Watch the videos of each session IN ORDER and follow the process.
- Download the Bonuses at the bottom of the page.
- When you're finished, write back to me and let me know your thoughts! (Testimonials are welcome!)
- Catch the replays of the Bullets Wrangling Clinic HERE.
RED HOT BULLETS BLUEPRINTQUICK START GUIDE
INTRODUCTION:
Bombproof Bullet Breakdown
SLIDES - SESSION INTRODUCTION
This is a high-level peek into the 3-D Bullet Creation System. It's a standalone training that gives you an overview of how to start crafting bullets.
SESSION 1:
All Bullets Are Not Created Equal (A Taxonomy Guide)
SLIDES - SESSION 1
Did you think bullets were just fascinations? No, no, no. There's much more to them than just a clever tease. Here's where you'll discover the taxonomy of the many different sets of bullets you can use to create the skeleton of your sales copy.
SESSION 2:
Can You Dig It? (Secrets to Great Research)
SLIDES - SESSION 2
Too many copywriters do subpar research and it shows in their final product. (You know...garbage in, garbage out.) Your bullets are only as strong as your research. So we took a very deeeeeep dive into best research practices to find the nuggets that will set your bullets apart. This is the first "D" of the 3-D Bullet Creation System.
SESSION 3:
Drafting Your Masterpiece Framework
SLIDES - SESSION 3
Once you've collected the raw materials for your bullets, it's time to hit the second "D" of the 3-D System...Draft.
SESSION 4:
Bullets That Hook
SLIDES - SESSION 4
We're finally at the place to start adding the magic to your bullets in the final "D"...Develop. This session focuses on bullets that hook your prospect into the copy.
SESSION 5:
Bullets That Close
SLIDES - SESSION 5
If your copy isn't converting into cash you're a content writer. There's nothing wrong with writing content, but we're here to sell. This session focuses on getting PAID.
SESSION 6:
Bullets and Design - The Codependent Marriage
SLIDES - SESSION 6
Now more than ever, the graphic appeal of your copy is critical. If it's not easy to consume, it's not going to convert. We're so lucky to learn some tactics from world-class direct response graphic artist Lori Haller.
Red Hot Bullets Blueprint Bonuses
Curious how the 3-D Bullet Creation System works in the wild? I've got you covered. This section has live examples of me going from the Dig to the Draft to the Development of fascinations. Watch over my shoulder as I breathe life into these bullets. I'll be adding more demo videos over time so bookmark this page if you haven't already. Also, if there is a topic or a website you'd like to see me write fascinations for, shoot me an email at redhotcare@redhotcopy.com and let me know.
