Others can copy your marketing…
🔥 But they can't copy your story
You’ve been molded into the person you are today through all sorts of twists and turns. And your path is like no one else’s.
- How you were raised
- Your daily exercise or coffee rituals
- The crazy places you’ve seen
- What you do to take care of yourself
- The toasts you shared when you crossed a milestone
- The things that lit you up and drove you to dig deeper
- And the struggles along the way
Every chapter is filled with the stuff that shaped you into YOU.
Now you bring your one-of-a-kind qualities into growing a business that’s distinctly yours.
So why does so much marketing sound like it belongs to any Jane Doe on the street?
I’ll tell you why. Sometimes it’s hardest to write ABOUT yourself and really see it objectively. Hell, it can be hard to write about yourself at all.
Now with AI on the scene, way too many people feed it some deets and pray it grabs their personality. Only, when they read it again a day later, they realize how flat it really sounds.
It misses the sparkles that make you pop and look like the badass you really are. That’s what people want to know about. Not a sterilized version of you.
The danger of all this is that when you sound “off” or manufactured, your audience knows it. They might not be able to put their finger on it, but they KNOW.
They’ll probably never tell you why they don’t trust what they’re reading.
They just leave.
You need a Story Wrangler in your life.
What’s a Story Wrangler?
Well, that’s me. Nice to meet ya. I’m a former reporter who wandered into the world of copywriting over 25 years ago and never left.
That means my insatiable curiosity never left either.
You have a lifetime of stories, but you can’t tell ‘em all. I wrangle up the ones that showcase your best assets.
Because of my background, I have a knack for uncovering juicy details that highlight how you think differently. Because you ARE different.
And when you can show who you are through the stories that shaped you, you grow trust with your audience. And trust is truly the most valuable currency we have today.
So many stories fall flat or show up as a boring bio. Yawn. I’ve developed an innovative process that digs under the surface to highlight what makes you tick. And knowing why you’re unique is what makes them stick around.
I mean, stories aren’t new. We’ve been sharing them since we figured out how to make fire.
That hasn’t changed. Stories are in our DNA.
And you have a lot of them. I’m the person who can pull the right ones out of you to make your messaging reflect you…and draw your audience closer naturally.
OPTION 1: Messaging Roadmap
You know your business inside and out. But are you telling the stories your customers need to hear?
Sometimes you’re so close to what you do that it’s hard to see what makes you different. Or you’ve got a whole lot to say, but you’re not sure which messages will actually connect.
That’s where I come in.
I’ll dig into your business, ask the questions nobody’s asking, and uncover the stories, messages, and opportunities you might have missed.
Then I’ll pull everything together into a Messaging Roadmap that shows you what to say, why it matters, and where to focus your efforts.
Here’s what you’ll walk away with:
Your strongest messaging opportunities: What makes your business different and why your customers should care
Stories hiding in plain sight: The experiences, moments, and insights that could help people connect with you and your business
A clearer customer connection: What your audience needs to hear, what might be holding them back, and how to build trust before asking for the sale
Recommended messaging direction: The themes, angles, and ideas that deserve the spotlight in your marketing
An actionable roadmap: A written strategy that helps you or your team put these discoveries to work
We’ll start with a 60-minute deep-dive interview, followed by any questions I need to connect the dots. You’ll receive your personalized Messaging Roadmap, with one round of refinements included.
Think of it as the foundation for marketing that sounds like you and gives people a reason to trust you.
$1,800
OPTION 2: Your Signature Story
Your business has evolved. So have you. But has your story kept up?
If you’ve been in business for more than a minute, there’s gotta be a story you share about how you started your business, right? Maybe you tell it on podcasts, at networking events, or to the stranger you just met in the restroom.
It might even be prominent in your marketing. The problem is a lot of us don’t see stories about ourselves the way other people do. And being on the other side of the convo is where the feels happen, the trust builds, and the electricity sparks.
“Oooh, that’s the person I want in my life!”
If you’ve told your founder story so many times you can take a nap in the middle and not skip a beat, it probably doesn’t really reflect your badass self.
And that’s where I come in.
We get together on Zoom, and just have a relaxed convo. But underneath some of my kind of unexpected questions, I’m mining for the gold nuggets. I put on my detective hat (it fits right over my cowboy hat) 🤠And pull out those little flashes of personality that highlight what really drives you.
Then I take that material to my lab and craft a founder story that is unmistakably YOU. You’ll get a ton of use out of it, I promise. It’s a great conversation starter in person. It bolsters your website. And you’ll be emblazoned in people’s memories.
Includes: One 60-minute interview, follow up questions, one finished story, a shorter adaptation, recommendations for using it, and one round of revisions.
$3,500
I’m fully booked through 2026, but I’m now reserving spots for Story Wrangler projects starting mid-January 2027. I only take on a handful of these projects at a time, so I’d love to save a spot for you before they’re spoken for!
OPTION 3: The Story Wrangler Experience
There’s a whole universe of stories swirling around your business. And you likely don’t even know the half of it.
I’m talking about the jaw-dropping, goosebump-inducing, holy-cow-did-that-really-happen kind of stories.
The employee who broke every rule in the book to make a customer happy.
The product that almost never saw the light of day because everybody thought the idea was nuts.
The customer who bought what you were selling and wound up getting something far bigger than they bargained for.
You’ve got a gold mine under your feet, and I bet half the nuggets haven’t even been dug up yet.
Meanwhile, if you’re like most clients I start with, you might just be trotting out the same style of testimonials, product benefits, and talking points you see on every website.
You were made to stand out. And somewhere inside that universe you’ve created are stories that could make a stranger fall head over heels for your business before they’ve ever spent a dime.
And I want to get my hands on them.
This is where the Story Wrangler Experience gets juicy.
We start by uncovering your Signature Story. We gotta have that nailed down before we build.
But we don’t stop there.
I want to meet the VIPs of your business who keep it humming behind the scenes. I want to get out those customer stories that are just lore inside your business. I want to know how you got that crazy idea to create your favorite offer..
I’ll ask nosy questions, follow unexpected trails, and keep digging until I’ve uncovered the stories that show what makes your whole operation tick.
And when I’ve rounded up the strongest stories, I’m going to put 25+ years of direct-response selling experience to work.
Because a great story shouldn’t be a wallflower. It belongs smack-dab in the middle of your marketing, where it can make people FEEL something.
I’ll craft the strongest stories and show you where to unleash them in your marketing…where they can turn heads, build trust, and give people a whole new reason to choose you.
Let me be clear…This isn’t about making your company sound bigger than it is.
It’s about revealing the extraordinary stuff that’s ALREADY happening inside it.
And making sure the world knows about it.
$7,000
A reminder about availability. I’m currently booking for mid-January 2027 spots. I only take on a handful of these projects at a time, so reserve your experience while there’s room.
Email launch to our mainly female audience brought in 200 new members, thanks to Lorrie
“I am a horse trainer, based in Austria, but with a special twist: I do everything online -I help horsewomen worldwide to educate their horses so they can feel safe and enjoy their horses. One of my offers is a monthly subscription called “Operation Dream Horse”.
In June, we had a big launch campaign. I was very pleased to have Lorrie’s expertise to help me with this launch. Creating an effective launch email sequence is always a big task as I don’t want to turn my audience off with salesy emails.
After all, I want to help my audience, but not turn them off by coming across as too pushy or salesy. (Well, after all, I still got to sell them stuff to help them – so it’s a chicken and egg question. But it’s about how the sale is done. I think you get it)
Lorrie helped us by creating an amazing launch email campaign for us.
She collected testimonials from existing members and turned them into story-based emails that connected to my almost 100% female audience.
We had high open rates till the last day, minimal unsubscribes and almost no spam complaints. This is a big deal – but that isn’t the best.
My audience loved it and we got almost 200 new members! I call that a huge success.
Thank you Lorrie, and I will be working with you again in the future!”
Gabi Neurohr
Operation Dream Horse
Lorrie Is a fantastic instructor…
“Lorrie isn’t just a natural born copywriter, but a superb coach as well. When I went through John Carlton’s Simple Writing System course, Lorrie was a fantastic instructor, giving me the feedback I needed to polish up my weak points and make my strengths as a copywriter really shine.
Thanks to her coaching, I was able to really take my copywriting to the next level, and get the confidence I needed to land my dream job with at Agora Financial only a few months later!
Put her to the test and don’t be surprised if she blows your expectations away as well! Why are you still reading this? Reach out to her, now!”
Joseph Guida
Lorrie Catches Opportunities to Improve Others May Not See
“Whoever said perfection doesn’t exist, never had copy reviewed or written by Lorrie Morgan. As a mentor/copy chief, her countless years of experience and natural brilliance allow her to catch opportunities to improve that others may not see. And in this game, we know that means higher conversions and potentially life-changing results.”
Mike Schwenk
Copywriter
Now He Works For An 8-Figure Marketing Agency
“I always knew I had more to learn in copy, but it was hard to figure out what I didn’t know and who to trust.
It also didn’t help that copy was my side hustle at the time and it felt like I was trying to fit square pegs into round holes.
So when I saw an opportunity to get feedback from Lorrie, I jumped on the opportunity and decided to worry about how I’d make more money later.
Well, it paid off. Lorrie saw blind spots in my copy that I didn’t even know existed, she (figuratively) ripped my copy to shreds… and I’m so glad she did.
Fast forward to now, and I work for an 8-figure marketing agency in Nevada where I copyboard with the CEO 1-2x a week, and I get to write with zero handholding.
Thank you so much for your feedback, Lorrie! Your teaching literally changed my life on this crazy misadventure.”
Soe Tun,
copy-doctor.com
One of The Best Copy Mentors in The Industry!
“As the Copy Chief for Moxie, Lorrie worked one-on-one with our team of writers providing detailed feedback on projects as well as ongoing guidance and mentorship to help develop their craft.
Constructive criticism is one of the most powerful ways any writer can become better at what they do, and having Lorrie provide daily feedback to our writers made all the difference in the world. With her decades of experience combined with an editor’s eye for detail, she helped mold and shape our writers to become the very best. If anyone is seeking to become a better writer and develop their craft, Lorrie is one of the best copy mentors in the industry!”
Anika Watkins
Moxie Copywriting
Hands-Down the Best Writing Mentor I’ve Ever Had
“Lorrie is hands-down the best writing mentor I’ve ever had. Her feedback is specific and immediately actionable yet she also puts her feedback in a context that allows me to carry it through to my next piece.
If you’re looking to level-up your writing game, look no further. She’s the real deal and will elevate your writing beyond where you think it can go.”
Maddie Michaud
Blue Spec Marketing
The Consummate Coach and Mentor
“As a writer, I know first-hand how much better my copywriting improved at an accelerated pace under Lorrie’s guidance. Is she tough? Yes. Is she fair? Absolutely. Is she an absolute delight to work with? That’s an understatement if there ever was one!
There’s zero doubt I leveled up faster and produced better copy – and results – by working with Lorrie. And I’ll admit I was nervous about someone of her caliber reading and critiquing my work. But she’s got such a calm, fun, helpful demeanor, you feel like you are free to relax and be yourself. She’s the consummate coach and mentor. I recommend Lorrie without hesitation to anyone who wants to transform into the best writer they can possibly be.”
Brad McMillen
MacStrat
She’s Made Me Such A Stronger Writer
“The guidance I received from Lorrie is worth the value of every single copywriting course I have taken 10 times over! She taught me how to decipher client-speak, nail so many different voices, and become proficient in myriad forms of copywriting. She makes the challenge fun and her critiques are a delight! She’s made me such a stronger writer; I cannot recommend her highly enough. If I were to choose only one resource to advance my copywriting skills, I would choose mentoring with Lorrie hands down!”
Jam Thomson
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