Show 18f: Closing Act of Your Copy
(NOTE: This is part 6 of a 7 part series)
When I was in Journalism School, this is how we were taught to end an article…
And if you’re good at getting into your readers heads, that works for newspapers and articles. They are searching for information and you don’t really need to have rapport with them. Just give ‘em the facts.
But in a real life conversations, you don’t just walk away from someone when you’re done talking to them, right? Sales conversations should be the same way.
There should be some sort of signing off, a CLOSE, if you will. This part of the sales copy can pull all the loose strings together in your off, overcome objections, seal trust and more.
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Next episode we’ll discuss the final section of the checklist. Ciao for now!
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