Keeping the Flow

Hey Lorrie here, we are totally bootstrapping it today, but you know what?

I just have this needing to be perfect and it’s stopping me from doing anything, so this is what you’re getting.

I’m in my office. I have my drum set here. I’m not going to play for you, but I have it.

It’s awesome. Boy, I want to play kind of, but I’m not going to.

What I want to talk about though does have to do with drums a little bit. It has to do with flow. That’s right, it has to do with flow.

You see, when people write copy, when you’re selling something, there’s a certain flow that the reader on the other side is kind of following.

So for example, we actually read copy in our heads, like as a visitor to a web page, you are reading that copy out loud in your head.

This is why it’s so important as a copywriter, somebody who delivers this content.

A business owner; anybody who’s actually delivering the content; anyone who’s voice it is that somebody is reading; which is yours I’m presuming as the watcher of this video; any voice that you are portraying should actually be read as if you are sitting in the same room with somebody.

So what I want to encourage you to do as you’re writing your copy, print it out.

Print it out on your printer and read it out freaking loud, okay?

Don’t pretend you’re reading it out loud, but read it out loud because it makes such a difference in the flow, in the rhythm, in the cadence.

That’s why a lot of copywriters are actually musicians in some way or another.

I am a new drummer, I’m a baby drummer, but I’ve always love to dance, and I have like a built-in metronome, if you will, of counting to four,.

So I have that rhythm and it’s really required in order to catch your prospect on a different level.

It’s a real solo, but it’s really important, and also, you’re going to catch a lot of errors when you print it up and you read your copy out loud.

Now, I know it seems like a waste of paper and totally down with conservation, and I’m not thrilled about that.

What you can do is print it on one side, and then you can print future copy on the other side, and then just put a line across the paper so you know that that’s the old copy, and then you’ll have a different version of it.

So just please read it out loud, it’s going to make an enormous difference in how your copy sounds.

You’re also going to find little errors that you didn’t realize that were in there.

The things that are not quite as smooth as you had hoped.

So it’s all about flow, it’s all about keeping your attention, and reading your copy out loud.

It’s really basically fundamental that a lot of people forget about, so don’t do it.

Don’t forget about it. Do read it out loud.


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