Attention Copywriters: Turbo Charge Your Income!

"It's No Accident. In Just 4 Hours, Dan Kennedy Can Show You How to Make More Money with Your Copywriting Business"

Imagine sitting at lunch with one of the most brilliant marketing minds of all time. He is a self-made millionaire.

You are a copywriter.

You know there are secrets he could share, guaranteed to explode your profits.

You get to ask ANY business question that’s on your mind.

No interruptions. No distractions.

What would you ask?

Well, I had that opportunity. Dan Kennedy offered to consult with two copywriters over lunch while at his $10,000 a head Sales Letter Workshop in icy Cleveland, Ohio. I was one of the lucky two.

Now I’ve been making a darn good living as a copywriter now since 2002. But sitting at that lunch table listening to Dan, I quickly realized what a rookie I have been when it comes to the business side of copywriting.

Most Copywriters Suck at Business

The nuggets of wisdom he threw out were jaw-dropping. He casually mentioned most copywriters don’t have the first idea of how to make the most of a job. (Guilty as charged.)

Then he reeled off how copywriters should…

  • be paid on performance
  • retain rights to copy outside the market
  • automatically look to expand the assignment
  • be able to ask for the fee without flinching
  • know how to ask for front end money AND back end money
  • and so much more!

I was dumbstruck.

Here I thought I was operating a successful copywriting business, but the truth is…

…I Was Leaving a Ton of Money on the Table!

First, I felt sick. Then exhilarated. I’m already doing the hard work! All I needed to do was change the way I approached the BUSINESS of copywriting. And I would be making A LOT MORE MONEY for the SAME AMOUNT OF WORK!

I was biting at the bit for more, MORE, MORE information from Dan. If only I could get him to keep talking for hours… 

Right then and there, I started scheming. How could I get Dan to give up that information over more time than just an hour’s lunch? Then it hit me! What if I could interview him in an exclusive teleseminar explaining the business side of copywriting!

Brilliant! But there were several strikes against me.

First, Dan rarely gives interviews. He enjoys his free time and his horses.

Plus, he gets over $1 million for copywriting each year (and doesn’t even consider copywriting his “full- time occupation”!)

Why would he consider divulging his closely-guarded secrets to little ole me?

Well I didn’t give up.

I thought of every angle to convince him. Maybe it would make him feel good that he was giving back; helping other copywriters cut their learning curve.

Also, he’s is close to retirement. Since he won’t be competing in the marketplace soon, why not pass on his legacy to those of us who would appreciate it.

I mean, there is NO OTHER PLACE for us to go learn this information.

Well, it took several months of pleading, begging and cajoling, but finally Dan caved in! For one-time only, Dan has agreed to be grilled for this very special 2 part interview…

Here is just some of what Dan covers:
  • The Anatomy of Big Money Copywriting Projects and Client Relationships. Actual examples…where they came from, how they developed, work done, results – in cases where fees plus royalties exceed $100,000.00 per job. (This is a behind-the-scenes look at Dan’s multi-year relationships with clients who repeatedly pay him over $100,000.00 per assignment.)
  • Contracts. Dan shares key items all copywriters should include in their contracts. (Missing just one of these can be hazardous to your income.)
  • Secrets to Prolific Output. Most copywriters are way, way, way too s-l-o-w to make any real money! (Dan did over 40 major projects in 2004, at an average fee of $50,000.00+, plus royalties – all part-time. His value has only gone up over the years.)
  • Quick Fixes. How to quickly beat controls…rewrite and boost results of his clients’ prior campaigns…turn one step into multi-step direct mail campaigns…his “tricks” for dramatically increasing response that actually has little to do with ‘copywriting’ but should be used by every copywriter. (You’ll be stunned when understand how simple, yet powerful these techniques are!)
  • How to THINK to Get Rich Writing Copy. Frankly Dan believes most copywriters own thinking about themselves, their clients, the way they “should” conduct business, how they get paid and so on is ALL wrong and limiting. (Rich people DO think differently. Shift your thinking and you shift your bank account.)
  • Publish or Perish. Why and how to promote yourself by writing articles, books, contributing to others’ books. Surprise: why your “ezine” may be crippling your fees. The one thing you should definitely publish and disseminate. (And how to get paid well to shamelessly promote yourself.)
  • Speak and Be Sought. You do NOT have to be Tony Robbins or some other Charismatic Dynamo to speak effectively and persuasively about copy to get speaking opportunities that yield clients. One of the fastest ways to attract the clients you want (and who will want YOU) is by speaking.
  • Kennedy’s #1 Rule of Business. Every minute you’re not adopting this philosophy, you are losing money. (This philosophy has served Dan well for over 25 years. He has raised his base fee every year for the past seven years.)
  • Capitalist Economics #101. The economic law you must have working for you rather than against you. (It’s amazing how many copywriters simply overlook this critical key.)
  • Big Lessons from Giants of the Copywriting and Advertising Worlds. ‘Gems’ that influenced Dan enormously from John Francis Tighe, Gary Halbert, David Ogilvy, Robert Collier, and many others. (These tried and true facts have a high return.)
  • Should You Be Your Own Client? With the power of information marketing, the highest fees you’ll ever get might just come from writing copy to sell your own information. (John Lennon understood this wealth secret…now you can too.)
  • How to Get a “Milk Cow” Account Or Two. Dan shows you how to effortlessly pay the light bill each month while building your copywriting career. (No ‘starving artists’ allowed in copywriting.)
  • How to Leap Frog to Big Income Fast. Be part of a “parasite-host” joint venture that’s already in place. (When you can write copy, you can write your own ticket.)
  • Get Paid Handsomely for “Precursor Steps”. How to sell things besides copywriting to the new, virgin client (especially those not accustomed to paying for copy.)
  • Avoid the “Work for Free” Trap. Dan shows you how to stop getting beat up and abused, going to prospecting lunches, spending hours on the phone, doing free critiques, cold calling and getting your brain sucked dry for free. (Dan stopped the madness after his three months in 1974.)
  • Where to Get More Clients. Dan has NEVER gotten a copywriting assignment through an agent…NEVER advertised….NEVER done anything free to get clients (not even taken them to lunch) in nearly 10 years. You don’t have to either. Dan will tell you how to get all the clients you could possibly want. (On average, he turns away over $200,000.00 or more worth of copywriting work every year.)
  • Master Client Management. Learn to stop wasting time with potential clients who can’t (or won’t) pay you large sums of money. Keep dysfunctional clients from screwing up the implementation. And put the kibosh on ‘copy by committee’ (keep the client’s spouse, brother-in-law, employees, neighbor from interfering.)

But how do you know if Insider’s Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business” is right for you? Well, first you have to be brutally honest with yourself, your skill level and (most importantly) your MINDSET. This program is for you if you are:

  • An established pro able to check your ego at the door and consider new and radically different (but PROVEN) approaches to optimizing income as a copywriter.
  • A relative beginner with solid writing skills who struggles from job to job and is finally ready to take a big leap up in earnings.
  • Rank beginner who knows virtually nothing about the business but believes he or she has what it takes to be a skilled copywriter and is looking for a head start.

  • It is NOT about how to write copy or improve your copywriting skills. (You should already be skilled or confident about learning those skills. The focus here is to learn to build a successful business.)
  • It is NOT a typical direct marketing training. (Many well-known copywriters whose reputations are far greater than their fees and incomes would be insulted and irritated at what Dan promises to share.)
  • It is NOT for the terribly timid, faint of heart or weak-minded. (Dan’s business methods are bold and unconventional. But they WORK.)
  • It IS two training calls that last a minimum of 4 hours (That’s like half a day of consulting with Dan Kennedy - $3,900 for private clients!) These calls are recorded, transcribed and distributed to you.
  • It IS me interviewing Dan about the BUSINESS of freelance copywriting and consulting. (What Dan is revealing can not be found in any book, workshop or class. This is the first and only time he is willing to open up and let us ‘look under the hood’ of a successful copywriting practice.)
  • It IS about make the largest amounts of money you can. (If blatant focus on making money is offensive or intimidating to you, Dan recommends not investing in this.)
  • It IS about finding, attracting, obtaining, keeping and managing clients for maximum profit. (Dan has client relationships down to a science. That’s why over 80% of all clients who ever hire him once, do it over and over and over again – IF they can get in his calendar.)

Volumes have been written about Dan but to best explain to you who he actually is, I lifted this from his website.

“Dan Kennedy is internationally recognized as a 'millionaire-maker,' helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.

Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

Kennedy's clients include sole entrepreneurs to huge corporations. Here are just a few examples:

There's the husband and wife who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over $250,000.00 a month with a 40% net profit margin.

Or, there's the now giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercial. Guthy-Renker is a 200 million dollar+ a year business now, and Dan has been a key member of their brain trust since their very first infomercial (Think and Grow Rich). And the list goes on and on.

In addition, Kennedy is the "hidden genius" behind full page magazine and tabloid advertisements you've undoubtedly seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.

His multi-step comprehensive direct-mail campaigns that he writes for himself as well as his clients have been received by tens of millions of people producing hundreds of millions in revenue.

Although Dan rarely speaks anymore, except for events sponsored by Glazer-Kennedy Inner Circle or a few select engagements for private clients, he was formerly one of the most popular, in-demand speakers on direct marketing-related topics. For example, it was customary that in a single year he would address over 200,000 people, sharing the platform with other famous speakers such as Zig Zigler, Tom Hopkins, Mark Victor Hansen, Joe Sugarman, Ron LeGrand, and Corey Rudl.

He is the author of over eleven books, the latest being his NO B.S. series which are available online or at bookstores.

Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, copywriting, coaching, producing infomercials and managing his own business. He is never in his office, never takes incoming calls and new 'private' clients are asked to submit information by fax before getting a telephone appointment with him. He's militantly resistant to having his time wasted and has 'fired clients' on occasion for doing so….Dan's resources of courses and other money-making materials will not only make you more successful, but will cut years off of your learning curve.”

As you can tell, this is not an ordinary training. It is a content-packed, life-changing event. It’s up to you whether or not you appreciate the true value of this information. One idea can literally translate into tens of thousands of dollars.

It’s easily valued at a minimum of $5,000.00 because it will set you up to make many times that during the course of your career.

The event itself sold for $1,000.00 when it came on the scene.

But I wanted to get this into the hands of people who are serious about running a profitable business…and I realize that most people need this material when they are starting out and don’t have access to large sums of money to get off the ground.

So you can get access to this info straight from the horse’s mouth and start exploding your profits today for just $497.

This is a master’s class in running a successful freelance business. Regardless of the technology, this classic information can change your fortunes.

Contract Checklist:

Contract Checklist:

A collection of key items that often need to be part of copywriting contracts and/or correspondence with clients. Many of these items are NOT in most copywriting contracts, but Dan wouldn’t be caught dead without this safety net.

Recorded Audio MP3s

Recorded Audio MP3s

You get instant access to the recorded audio MP3s of the class to listen to over and over again.



Plus you get your own copy of the written transcript in downloadable PDF format, so you don’t have to worry about missing an important point.

If Insider’s Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business” is not a fit for you, you get 100% of your money back. You get a full month to ask for a refund. NO QUESTIONS ASKED! No guilt trips. No hard feelings.

Of course, by then you will no doubt be putting Dan’s advice to work, increasing your fees and filling your calendar with as many clients as you want.

Now remember that other copywriter at lunch in Cleveland? Want to know what happened to him? Read his letter to Dan below:

“Dear Dan,

I was waiting for something BIG to happen, before I wrote to you about the Sales Letter Workshop.

Of course, BIG to me would probably be peanuts to all the other attendees at the workshop. However, as it’s something that was directly attributable to the stuff you taught at the workshop, and, the insights you shared at that special lunch, I wanted to write and tell you about it.

You may remember that I attended the workshop to improve my copywriting and thinking skills. And, to use those to become a high earning freelance copywriter.

To be truthful Dan, that seemed really remote and way off when it came to critiquing my stuff. I was gulping. Hard. But, I came out of it still breathing. And, with fresh new perspectives.

Now, with all the info I got, all the info that whizzed passed, all the info contained in the takeaway print stuff, all the info still swirling in the head, I managed to secure a client who, in US equivalent managed to secure a client who, in US currency, paid $16,000 for a series of letters.

That client fee has helped pay for a recent trip to Bombay. Hmmm…I think I need to have lunch with you again, soon!”

Raja C. Hiereker
Freelance Copywriter/Consultant

This is petty and I’m embarrassed to say I feel this way. But the truth is we don’t need any more competition in the copywriting arena…unless that competition represents our industry as professional and forthright.

What Dan is teaching is not found ANYWHERE. His insider tactics can literally make you a millionaire (he’s already created hundreds of them). It’s like he’s giving you the keys to the kingdom he’s spent over 35 years building.

Don’t get me wrong. I have an abundance mentality. I believe there is enough work for all of us. But as you’re sitting there reading this, isn’t it great to realize you could be one of only a handful of copywriters who has really MASTERED THE BUSINESS OF COPYWRITING?

If you’re savvy enough to make the decision to grab this training, do it now. It’s likely I won’t keep this up for sale for long.


Lorrie Morgan

P.S. The few changes I immediately made to my fee structure because of that lunch with Dan netted me an extra $21,550.00 the next month I never would have seen!

Don’t be disappointed. Get this today and build your business right.

Order link

P.P.S. The truth is I’ve never marketed this training very well. As A-lister Harlan Kilstein (and others) have told me, I’ve been sitting on a gold mine for years. So only a handful of freelancers have ever seen this info. Don’t be put off that this interview is a few years old. It’s classic wisdom that never changes. After going through it again with some of my mentees, I realized how badly people need this info now.

Justin Goff charges $50-$150K because of THIS course

"This was one of the first courses I ever bought - and it completely changed my life.  The way Dan lays out exactly what you should do to get high-paying clients was counter-intuitive to what I was doing at the time.  But it worked wonders.  And I would not be able to charge the $50k-$150k I charge today for copywriting projects if it wasn't for what I learned from Dan in this course.  I don't recommend a lot of courses, but this one is a must-listen for copywriters and consultants"

- Justin Goff