Attention Small Business Owners, Entrepreneurs, and Copywriters who want to get inside the complex mind of the female consumer ...

“Your Sales Copy Doesn’t Have to Sound Like a Desperate Used Car Salesman Anymore…In Fact, It SHOULDN’T!”

Introducing The New Rules In Copywriting For Women... "Marketing Is NOT Business As Usual Anymore!" I Know the Secrets, and I’M TELLING!!

From: Lorrie Morgan-Ferrero

Date: Tuesday 12:36 PM

Hi There,

So many entrepreneurs I know freeze up at the thought of writing sales copy, especially to the female or conscious market. I can’t blame them really. A lot of the copy I see on the Internet and in print is over-the-top, bordering on out-of-integrity. Plus there is so much misinformation about copy out there.

People I talk to hate the long sales letters. They hate the hype-filled language. They hate feeling as if they have to pressure someone to buy. I totally get it! But don’t throw the baby out with the bathwater!

The truth is long-form sales letters have worked for some time now. Whether you present your copy in one traditional, long column or the more modern rendition of breaking your message up into a few tabs on a website, the foundation must be created first. It’s easy when you have a system.

Copy doesn’t have to be cold, impersonal, and pushy. AND it doesn’t have to be hard to write!

 

You Can Make MUCH More Money WITHOUT Spending
It on Ineffective Marketing

I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m known for my fun and easy methods to write relationship-building copy that appeals particularly to women and heart-centered entrepreneurs…

I’ve been teaching copywriting from novices to experts online since 2003. It’s a whole new world out there with fast-changing technology and super savvy consumers. And if you haven’t noticed, the market to reach has changed too.

It used to be that masculine, testosteronal driven marketing worked like gangbusters to sell, sell, sell. No more. That’s because it’s the WOMEN who make 85% of the buying decisions…across almost EVERY BRAND!

(Yes, even the ones you wouldn’t think of like sporting merchandise, motorcycles, SUVs, real estate, electronics, even handguns!) Women are leading the way with their wallets.

And women want to be treated differently! In fact they demand it or they simply go play in someone else’s sandbox.

Regardless of your gender, there are subtle, but CRITICAL differences between how men and women make their buying decisions…differences that can mean losing or gaining massively more sales.

I remember wracking my brain one holiday season over what gift to get my husband (the man who has everything). I ended up dropping a huge wad of cash at the Harley Davidson motorcycle store (you know, the ultimate testosteronal boy toy).

Personally I don’t have any interest in ever driving my own Harley (though plenty of women love them), I’m fine with being chick hanging on the back. Still, I’m a very good customer to them. Why? Because not only do they have things that make my man happy, but they have cute clothes for women (seriously). Harley gets it! They know how to market to both men AND women.

And that’s the real trick, isn’t it? So many businesses ONLY market to men because they don’t see the bigger picture. Capiche? I’m here to tell you that can be a critical BLINDSPOT, causing you to hemorrhage cash!

Nothing against you guys, but FEMALES are the driving force behind 85% of all buying decisions. If you STILL don’t consider the spending wallop women have on the economy, check out these stats…

  • American women spend about $5 trillion annually…
  • Women buy more online products and services than men…
  • Even though many households are dual paycheck, women still spend 80% of both COMBINED incomes…
  • Single women drive 20% of all home sales today…
  • 70% of all new businesses are opened by women.

With numbers like this, isn’t it time to focus on what SHE is interested in?

Let’s face the facts. Even if your product or service isn’t specifically designed for women, the ladies clearly have the purchasing power!

Wouldn’t knowing WHAT TO SAY in your marketing to women (and how to present it) be useful to your business? Of course it would!

Introducing a Special

“The She Factor Copywriting Bootcamp-DIY”

Do It Yourself

Now more than ever, there’s much more to marketing and communicating to WOMEN than meets the eye. And it pains me to see so many entrepreneurs make simple mistakes that are deadly to their profits. With that in mind, I’ve created a Video/Webinar workshop using the latest findings in marketing and communication. It’s called “The She Factor Copywriting Bootcamp – DIY” (Do-It-Yourself).

Does it work on women? You betcha!

Does it work on men? Actually, it DOES!

This training is destined to be ground-breaking for your business. You don’t have to wade through reams of unnecessary copy to be effective. Now you can write powerful short-form copy that appeals to the women of the world who are juggling career, family, and health every day.

Let me show you ways to get your marketing message down to a sound byte you can duplicate in all of your copy so you naturally explain what you do and how you can help. No more stiff, wooden copy for you!

In this course you quickly understand:

  • How to write using a formula that is effortless and easy (I confess. I follow a specific blueprint that has gotten my copy in the limelight in a relatively short period of time and I’m going to hand it all over to YOU);
  • How beginners are able to compete with experts on a level playing field right away (when you have the right tools at your fingertips, you, too, can be a superstar);
  • How a single tiny change to your sales letter can send your shopping cart into overdrive with new orders (better be sure you have called your merchant account before you launch your copy because you’re about to get a SPIKE in sales);
  • How to get a repeatable result when you follow my method for writing a sales letter (I boiled the volumes of information overkill on this topic into the best of the best techniques you can apply right away);
  • The truth behind what makes your copy “okay” versus what makes it sell like hotcakes to your target market (you may be shocked by some of the ugly secrets I’m giving up. I’ve seen it all, and I’m telling!)

As you can see, this is a powerful skill for turning your biz into a profit-churning machine. Wanna know a little more about what’s inside? Read on…

ORDER LINK

First Stop “The Introduction”

  1. “Gender Benders: Masculine Versus Feminine Copy”
  2. “You Talkin’ to ME? Insider Secrets to Research and Target Marketing”
  3. “Step-by-Step Formula for Connecting with Her Desires Through Benefits”
  4. “The No-Fail Recipe for Head-Turning Bullets”
  5. “The Nuts and Bolts of How to Make Your Offer Irresistible”
  6. “The Art of Natural Storytelling: Adding the ‘You’ to Your Copy!”
  7. “Magnetic Headlines that Pull Her In and Keep Her There”
  8. “Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”

First Stop – The Introduction

A little nervous about taking on copywriting head-on? Don’t worry. I’ve got your back. In this fun and educational introduction to the course I’ll share with you…

  • My insider tricks and tips to writing your own copy (or understanding the process if you hire someone to do it for you) so you’re attracting more money faster, regardless of the economy;
  • Exactly what to do to get the most out of this course (follow my advice and you’ll soon be writing like a pro);
  • Why women have so much more spending power today than ever before (I pull back the curtain to explain WHY you should pay attention to selling in the feminine style…even if your market is men);
  • Biological and psychological differences between men and women (no, not THAT) that dramatically affect their response to copy and marketing;
  • The 5 factors to keeping your female customers happy, returning, and raving about your business

ORDER LINK

1. “Gender Benders: Masculine Versus Feminine Copy”

This module covers…

  • Myths about marketing to women and how to conquer them – (psst! even women sometimes fall into these traps);
  • How to avoid sounding like a used car salesman in your copy – (there is a place for hype-filled copy but not with women);
  • The avoidable mistake so many marketers make when trying to appeal to the female market – (hint: If your copy is TOO SOFT you won’t get attention);
  • The secret ‘girl’ code all women know when they trust their intuition – (but seldom speak about out loud…even to each other);
  • The marketing taboos that make her click away in seconds flat – (if you wanna lose her, this is how you do it)

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2. “You Talkin’ to ME? Insider Secrets to Research and Target Marketing”

This module covers…

  • What background materials you must have before you write a single word of copy – (sadly most business owners I know don’t spend enough time in this phase);
  • The hush-hush resources you can use to learn more about her – (she’ll think you’re practically reading her mind);
  • Exactly where to go to spy on your competition – (and why you MUST not ignore this step);
  • How to get your copy to sound natural and conversational so she feels she knows you – (trust is a huge value for women you must not underestimate);
  • Ways to get her to dish about what she really wants to spend her money on – (when you understand her spending priorities you can make more sales)

ORDER LINK

3. “Step-by-Step Formula for Connecting with Her Desires Through Benefits”

This module covers…

  • The real difference between a FEATURE and a BENEFIT – (this extremely common mistake turns your copy into a snooze-fest when it’s made);
  • My proven formula to turning phrases into benefit-driven statements that attract attention – (women buy based on how we believe a product will make us FEEL);
  • The use of psychological hot buttons and mental gymnastics that hypnotize her into buying – (your copy will practically put her in a buying trance);
  • How to anticipate her objections BEFORE she reads a word of your copy – (she’s already looking for reasons NOT to buy from you so be sure you understand her thinking);
  • Which EMOTIONAL WORDS entice women to buy from you – while NOT “selling” them (I’ll share my private checklist with you)

ORDER LINK

4. “The No-Fail Recipe for Head-Turning Bullets”

This module covers…

  • The easy way to create bullets you can use in multiple media – (write ‘em once and use ‘em in web copy, audio scripts, postcards, flyers…you name it);
  • Ways to get her to trust you without stooping to hype and exaggeration – (blow the trust factor and she’s gone forever);
  • How bullets can pack an extra wallop, create curiosity and entice her to buy – (understand the underpinnings of bullets so they’re incredibly readable);
  • How to remind her of the benefits she’ll get from using your product or service – (often she’ll focus on the bullets alone to make her buying decision);
  • How making the right choices of punctuation and formatting bullets dramatically impact your copy - (with women, at least 25% of your copy’s success depends on formatting)

ORDER LINK

5. “The Nuts and Bolts of How to Make Your Offer Irresistible”

This module covers…

  • How to get the maximum (ethical) price for whatever it is you are selling – (it’s very possible you’re UNDERCHARGING);
  • Which psychological hot buttons and mental gymnastics practically hypnotize her into buying – (she won’t be able to get your message out of her head);
  • When to NEVER ask for the order (yet I see people who should know better do it all the time);
  • The biggest mistake entrepreneurs make to LOSE THE ORDER – (the sales process isn’t over until money changes hands and the product is delivered);
  • An easy technique that makes her feel good about being in the decision-making driver’s seat – (all too often women feel strong-armed and end up leaving without placing an order)

ORDER LINK

6. “The Art of Natural Storytelling: Adding the ‘You’ to Your Copy!”

This module covers…

  • How to use storytelling to really bring FEATURES and BENEFITS to life – (People automatically put themselves in the story so they’re already ‘testing’ your product when you use the story device);
  • How to LOWER SALES RESISTANCE and separate yourself from any other business in your marketplace – (women buy from those they bond with);
  • How to get original ideas for your stories – (all stories are NOT equal);
  • Tricks to sharing powerful, relevant stories that grab her interest – (there is an art to telling engaging stories that pull her into your copy);
  • My copywriting trick to infusing personality in your marketing – (most biz owners have no idea how to do this and carry on too long, boring the prospect to tears)

ORDER LINK

7. “Magnetic Headlines that Pull Her In and Keep Her There”

Arguably the most important combo of words in your copy, wouldn’t you agree?

But they don’t happen by accident! Relax. With “The She Factor Copywriting Bootcamp-DIY” it’s all under control…You don’t need to be a writer to write great headlines when you understand the basics.

This module covers…

  • Which words grab her attention in headlines – (and which to avoid at all costs);
  • Headline templates for busy people to create no-brainer headlines that get her reading – (no more struggling for the perfect headline);
  • Which fonts and colors are the most compelling to women and which REPEL her – (women respond much more visually to websites so you better know what she likes);
  • My little insider secret that will have you writing captivating headlines in no time – (buckle up and hold on tight cuz you’re about to be a headline ninja!);
  • Which headlines are more effective for your market – SHORT ONES or LONG ONES – (again, I’ll share my personal checklist with you)

ORDER LINK

8. “Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”

Here’s where the magic happens! Watch live on DVD as I deconstruct Old School copy and turn it into copy that speaks her language.

This module covers…

  • The most important elements to scrutinize in copy so you can transform those lessons to your own copy (I’m sharing exactly how I got so good at writing copy so quickly…and how you can too);
  • The secret sauce my copywriting company uses to consistently create kick-butt sales letters (there’s nothing quite as powerful as seeing it done in front of you);
  • How to create copy fast and easy to keep up with your ever changing business (my system has helped thousands of entrepreneurs attract big bucks already…yours is next);
  • What works and what fails in today’s marketplace when it comes to the part of your business that most expresses you (amp up your copy and message effortlessly);
  • Ridiculously simple ways to take the struggle out of writing copy (dare I say it? Writing copy can be FUN!)

This one-of-a-kind experience is where you see it all come together. It’s like you’re looking over my shoulder to see EXACTLY how a professional copywriter wrangles and shapes copy for success! This module alone is worth the price of admission!

Listen, if you’re ready to infuse your marketing with real change and firepower, this is the course for you.


“Okay, I’m Convinced, Lorrie! How Much?”

I am so passionate about sharing this knowledge, I’m offering access for a ridiculously reasonable investment. For you to get this “Do It Yourself” version you pay only $497 or 2 payments of $298 (30 days apart.) I say “investment” because if you follow my system you should be able to sell enough with your rockin’ copy to make your money back, PLUS much more!

YES Lorrie! I definitely want the brand new, self-paced “Do It Yourself” study course “The She Factor Copywriting Bootcamp-DIY”

I recognize changes in the traditional marketing models are on the horizon, and I trust your expertise to share CUTTING EDGE INFORMATION and ACTIONS STEPS with me in this program. It’s time for both men and women to reach out to this market in more responsive ways. I can’t believe for just $497.00 I could literally change my business in record time!

100% Money Back Guarantee! I understand I have up to 30 days to request a full refund, but I’m sure I’ll be getting so much value I wouldn’t even dream of wanting one! All product refund requests will be processed within 30 days upon approval of submission or receipt of returned product!

PLEASE SHIP ME THE
“The She Factor Copywriting Bootcamp-DIY” NOW
so I can get crackin’ on steady improvements to my website, emails, blog posts, and even social media like FaceBook and Twitter!

One Full Payment of $497 2 Payments of $298 (30days apart)

Warmly,

Lorrie Morgan-Ferrero

P.S.S. I’ve had some past fans I’d like to share with you…



“If you have people coming to your Website, Copywriting is the number 1 thing that is going to stop them and catch their attention!”

See what Kristi Frank from Donald Trump's Season One of "The Apprectice" has to say about "The She Factor Copywriting Bootcamp".

Kristi Frank
www.SaturdayMorningSuccess.com


“The thing I learned the most was...”

how to set it all up. How to make a process so that you can duplicate your copywriting time after time for websites, for squeeze pages, for emails that you want to send out to your clients to encourage them to go further in their relationship with you.

So thanks very much Lorrie, it was wonderful!

Thomas Cook
Tronto Real Estate


“I am at the She Factor Copywriting Bootcamp and while I have had many aha moments...”

one especially good one is that even though I wrote copy before I did it in the wrong way. Meaning it took me a lot more time and I had a lot more stress. Now I did it in half the time and half the stress. And I love it.

Angie Manning




“My Copywriting is Going to Improve Dramatically!!”

I wanted to improve my copy to do my own self promotion. I expect the workshop to be really hard and require me to think a lot, but Lorrie made it fun and easy.

I've been searching for a step-by-step copywriting formula and I finally found it. I'm sure my copy writing is going to improve dramatically. I'll be on fire!

Elizabeth Ruiz
www.directmarketingrx.com





“Now I've Got the Details on How to Write Copy Step by Step”

I came to this because I've been stuck the last two years and I want to get kick started. This is going to give me the kick start I need to really get our website going.

This copywriting blueprint has given me the big picture of what we really need to do in our company as well as the details how to write copy step by step. It is a great program and we are really happy to be involved with Lorrie.

Kevin Humphreys
Success Design International




“Now I Know HOW to Do It!”

I was so pleased that I was here today. I was hesitating coming because time is of the essence.

I want to thank you Lorrie. You reconnected me to why I did The Daring website and reconnected me to my story. I have to put that on the website. It really needs to shine through.

You've given me a model by which to write copy. Now I've got something invaluable that I'm going to take forward. I've got work to do, but now I know how to do it. Thank you!

Francine Allaire
www.thedaring.com





“I Never Knew How Simple It Could Be!”

I really loved taking your copywriting course today. It was just awesome for me. I have many years of business experience. I was a trial attorney before. Now I hold spiritual transformation seminars.

I've done a lot of writing, but I've never known until today how simple it can be. You made it so clear, so specific. You let me know that I can write just by how I talk and that's how I connect with people. That was just so awesome and made it so easy. Thank you very much!

Esperanza Universal
www.masteringyourlife.com





“Beyond My Expectations!”

I wasn't sure about coming. I knew that I needed to know this information, but I wasn't sure what I would get out of it because I work in a spiritual area and so I didn't know if this would translate.

It was fabulous. I got more than I thought I would. In fact, I signed up for other things. I know that all the things we learned today will be very very useful to me. I was thrilled to pieces with everything. Thank you!

Liana Carbón
www.instituteshamanicwisdom.com





“Highly Recommended!”

I'm really delighted with your workshop today. I'm a creative writer and have written books, but I've been terrified of writing copy.

Lorrie has made this a very simple process and fun. Also the authenticity of the work makes me feel like I can do this shamelessly.

I would just encourage this class for anybody who wants to extend their abilites as a writer in the marketplace.

Lisa Powers
Get Your Message Out





“I Thought I Knew It All!”

I've been in business for many years helping hundreds of entrepreneurs do their planning and gain access to the resources they need to become successful. I have information products and have written many sales letters. I was a little hesitant coming to Lorrie's program because I thought I knew it all. I've been doing this for many years, but I decided to attend the one-day workshop and I was really impressed.

Not only did I get inspiration and fresh ideas, but I was able to work on my copy right there during the workshop and interact with experts. I think it has really taken me to another level.

I highly recommend the program even if you've had products and services out there and you've been writing your own copy for a long time, just do it. It is worth it. Just the one day was just phenomenal.

Maria Simone
www.mariasimone.com





“I Learned Hands-On What to Do and How to Do It !”

I have learned a lot at Lorrie's copywriting workshop. I was particularly impressed that I didn't get a lot of hype. This was a really refreshing workshop where I learned hands-on what to do, how to do it, and we had a chance to work on our copy and headlines right there.

Lorrie knows what she is talking about and she delivers it in a very helpful way that is fun to work with. I highly recommend it.

Patsi Krakoff
www.blogsquad.biz





“Demystified Copywriting!”

I got so much out of this workshop. Just in one day I feel like you really demystified copywriting and broke it down into digestable little chunks.

You made it really simple to put all the pieces together. I'm really excited about using those ideas and doing my future copy. Thank you!

Terry Hoover
Soulful Self-Employment

“If you become *good* at writing decent copy you can make a small fortune -- and that's no exaggeration. My good friend, Lorrie Morgan-Ferrero is one of the most UNDERRATED copywriters (and best copywriting TEACHERS) on the entire Internet. If you’re looking for someone to break down the mastery of copywriting into an easy-to-follow, step-by-step process, you should check Lorrie out.”

John Reese
www.Income.com

“Lorrie flatters me, often, by saying I helped her launch her career... but to be fair, my part was more like simply lighting the fuse on a rocket ready to go. She came out of nowhere, and quickly became the most widely-known and respected female copywriters around -- working with Dan Kennedy, Gary Halbert, Joe Polish, and other top marketers. She brings a super-savvy female perspective to copywriting, as well as showing up most of the guys who have been in the freelance gig much longer than her. As a professional, she comes with the highest recommendation possible.”

John Carlton
www.John-Carlton.com

Michael Port“I’d like to credit Lorrie with helping me earn $7,674 in 72 hours. And tens of thousands of dollars since then using copywriting techniques she taught me. You know how sometimes you learn something you didn’t even know you needed to know? That’s what learning copywriting from Lorrie is like. I work with independent professionals and entrepreneurs everyday and I’d say the single biggest reason their incomes aren’t higher is bad copy.”

Michael Port
www.MichaelPort.com

Alexandria Brown"Copywriting is the MOST EXPENSIVE skill you can outsource because it's good copy that sells products. It's good copy that sells services. It's good copy that sells ANYTHING. As a copywriter in my 'past life,' I made hundreds of thousands of dollars writing copy that sells, and I'm telling you Lorrie will show you the exact same strategies I used for my clients! You'll save thousands of dollars over hiring a pro to write your copy for you, and copywriting is a skill that will help make you money for LIFE."

Alexandria Brown
www.AlexandriaBrown.com

Ileana Kane"Lorrie Morgan-Ferrero is more than a masterful copywriter. She is
a thought pioneer and global visionary for companies who market to women.

Her unique ability to get into the female mind coupled with the masterful
way she captures their hearts culminates into powerful marketing copy designed to cultivate long term relationships with the female consumer.

Lorrie Morgan-Ferrero is the definitive answer to successfully marketing to
women.

I highly recommend Lorrie if you want to dramatically increase your revenues and profits while cultivating long term relationships with your female consumer. Avoid using her at your own peril!

Ileana Kane
www.IleanaKane.com

Erin Blaskie"I just received Lorrie Morgan-Ferrero's "Speed Copywriting Workshop" in the mail and after only one day of watching the DVDs (I still have six or seven to go - SO much valuable content!) I can honestly say that this is going to be one of the most valuable tools in my resource library!

Lorrie breaks down her speed copywriting steps into easy-to-use and easy-to-understand pieces (or should I say chicken chunks?) and it makes writing copy so simple! Never before has copywriting seemed easy to me - it was always that big, ugly project that I never wanted to take on. Now, I feel like I have the backing to take these types of projects head on and produce results!

As a virtual assistant, I am also very excited to be able to bring this new skill to my client's businesses. Lorrie has made it SO easy to become GREAT at copywriting and I am excited to see where this takes me in both my business and in the businesses of my clients."

Erin Blaskie
Business Services, ETC, www.bsetc.ca

Elizabeth RuizThe Red Hot Copy Speed Copywriting Teleseminar Course was exactly what I needed. It gave me the tools to write my own promotional materials and find my target market niche. Lorrie is easy to understand teacher and she gives real examples. I've come out of the course with a strong sales letter and my own "about me" story. It's a valuable program for anyone wanting to understand how to craft a sales letter.


Elizabeth Ruiz

"I've made over $19,000 from the copywriting skills Lorrie taught me. Lorrie, no one I know in the industry teaches the principles and techniques of kick-ass, get 'em-to-buy copywriting as well as you do. I went from a fumbling and confused wanna be marketer to an unstoppable marketing maverick because you showed me step-by-step how to write words that persuade and sell. And I never thought of myself as a "sales" person - I have an art background. But you're special in that way because you understand what it's like to be a heart-based person and you are so gifted at showing people like us how to win in the internet marketing game. Thank you so much Lorrie because FINALLY there's someone teaching copy with a down-to-earth, sensitive approach!"

James Roche
www.RocheMarketing.com

"This was AWESOME! I can hardly wait to build my online business with your help. You're up there with Kennedy, Carlton, Halbert, etc! So CHARGE MORE! You're worth it!"

LouAnn Savage
www.waterbyenagic.com

"It was amazing! I actually didn't want it to end! The coaches were phenomenal. They all bring different skills and genres to the table. Lorrie is SO generous with her time and knowledge."

Michele Hunter
www.profitpublishing.com

"Excellent and brilliant! Blueprint, sales letter, tarket, chicken chunks, SPEED copywriting - I love it! You released me to write bad headlines until they got good. I also learned about writing personal copy. Thank you!!"

Ann Convery
www.annconvery.com

"I will just get my not so perfect copy out instead of letting it sit and stress me out. You have given me a reference for the power of acting on your ideas - having the courage to throw down the gauntlet and striking out to do your own thing. Thank you!"

George Franco
www.shrinershq.org

"In the course of a lifetime - if you're lucky - you run into a few great teachers and mentors. Lorrie Morgan-Ferrero hits the mark in the copywriting arena. Whether you're a novice or seasoned pro, the information and guidance that Lorrie shares on copywriting and marketing is not just invaluable, but extraordinarily generous.

Best of all, Lorrie teaches in a way that puts everyone on par. She is amazingly gracious, positive and supportive. And the students in her classes respond to Lorrie and each other in just that way. There is no pretense or posturing here - just teaching and learning at its best. Thanks Lorrie!"

Phyllis Schwartz
Copywriter

"Hi Lorrie, What can I say but, "Where have you been all my life? Having started out as a college professor, I have been trying for years to transform my boring academic writing into captivating prose. And it was a slow process until you came along!

After taking your copy writing class all my writing has improved. I have a more engaging style, a clearer call to action, and most importantly better results! Total strangers are now signing up for my newsletters, eclasses, etc. And I also found I have a knack for writing titles.

In my last marketing teleclass my classmates were literally clamoring for my help with their titles. Besides being so helpful to me--you are just, simply the best copy writer I've ever encountered (and I have read some of the best). Reading your stuff is like landing in colorful Oz after having lived in black and white Kansas. Thank you so much!"

Dr. Lauren Outland
www.empowermentdoctor.biz

"Lorrie, you're great. And that's official! Your simple straight forward formula and process for creating compelling copy rocks. I now feel fully confident to tackle the job of writing my own sales letters. In fact Lorrie has made copywriting so fascinating I've already crafted a letter. I'll be sending it straight to George Bush and Tony Blair, recommending that copywriting be put on the list of controlled substances! That's how addictive copywriting is. I'm now hooked good and proper. Lorrie, thank you also for your impromptu sales letter critique. Totally blown away and have already built in all your recommendations."

Loz Wilson
www. lozwilson .com

"Lorrie Morgan-Ferrero has changed my life! Not only have I learned tons about how to write attention-grabbing copy, my energy level when I sit down to write even a simple e-mail just skyrockets! Lorrie's style of teaching is smooth, simple to understand and takes the student through a method of learning that reminds me of a float trip down a river - constantly forward, occasionally challenging and always wet, wild and fun! Just go with it!"

Steve Majors
www.thelazyinvestor.com

"Lorrie teaches you a SYSTEM for writing copy - nobody else I have ever studied under gave me a system I could follow and be successful with every time I write sales copy. Lorrie's teaching style is very interactive, while being very instructional."

Diane Conklin

"I'm a professional copywriter and I have to tell you that Lorrie's Red Hot Copy Bootcamp improved my copywriting more quickly and dramatically than anything I've ever done (and I've done lots!). My confidence level shot off the charts. Not only that, but Lorrie's an amazingly generous spirit: just when you think you got what you expected, she gives and gives and gives some more. Lorrie: you inspire me!"

Maggie Dennison
www.mymarketingmessage.com

"As an entrepreneur I couldn't care less about copywriting. But I do want to know how to increase my sales. I had achieved a high level of traffic visiting my website, but I wasn't making the sales I needed to survive. It became clear to me that I wasn't meeting the needs of those potential customers. What I said on the site and how I said it wasn't capturing their attention.

What's refreshing about Lorrie's material is that the content is extensive, thorough, and extremely adaptable. It's easy to modify her examples to fit your own copy. Her step by step process made it easy for me to learn the methods and apply them to my own site. When I applied her methods to the sites I use for my Google campaigns, my conversion rates increased immediately. Next, I began to see product inquiries reach all time records.

And when I wrote my sales letters, suddenly I went from making the occasional sale to gaining new customers every day of the week."

James P. McMahon
Ecologist, www.cleanairpurewater.com

ORDER LINK