Class Topics and Schedule
Ready to pump up your profits in 2012? Great! You’re definitely in the right place. (Most of our graduates were able to increase their conversions with their copy before the course was even finished.)
Check out the modules and dates below. Every module is delivered in a live webinar format you can attend. You’ll also get downloadable recordings in case you want to review the material or if you can’t make a class live. Calls are on Tuesdays at 2pm PT/5pm ET. (If there are any unexpected scheduling changes we will do our best to let you know within 48 hours.)
Tuesday, March 20
Introduction – “Get Your Feet Wet”
In this Introduction you will learn:
- How to get into and use the Classroom;
- How to get into and use the Members Forum;
- What you will learn in the Course;
- What is expected of you throughout the Course;
- What Red Hot Copy will be providing in the Course
Tuesday, March 27
Module 1 “Gender Benders: Masculine Versus Feminine Copy”
In this class you will learn:
- Myths about marketing to women and how to conquer them – (psst! even women sometimes fall into these traps);
- How to avoid sounding like a used car salesman in your copy – (there is a place for hype-filled copy but not with women);
- The avoidable mistake so many marketers make when trying to appeal to the female market – (hint: If your copy is TOO SOFT you won’t get attention);
- The secret ‘girl’ code all women know when they trust their intuition – (but seldom speak about out loud…even to each other);
- The marketing taboos that make her click away in seconds flat – (if you wanna lose her, this is how you do it)
Tuesday, April 3
Module 2 “You Talkin’ to ME? Insider Secrets to Research and Target Marketing”
In this class you will learn:
- What background materials you must have before you write a single word of copy – (sadly most business owners I know don’t spend enough time in this phase);
- The hush-hush resources you can use to learn more about her – (she’ll think you’re practically reading her mind);
- Exactly where to go to spy on your competition – (and why you MUST not ignore this step);
- How to get your copy to sound natural and conversational so she feels she knows you – (trust is a huge value for women you must not underestimate);
- Ways to get her to dish about what she really wants to spend her money on – (when you understand her spending priorities you can make more sales)
Tuesday, April 10
Module 3 “Step-by-Step Formula for Connecting with Her Desires”
In this class you will learn:
- The real difference between a FEATURE and a BENEFIT – (this extremely common mistake turns your copy into a snooze-fest when it’s made);
- My proven formula to turning phrases into benefit-driven statements that attract attention – (women buy based on how we believe a product will make us FEEL);
- The use of psychological hot buttons and mental gymnastics that hypnotize her into buying – (your copy will practically put her in a buying trance);
- How to anticipate her objections BEFORE she reads a word of your copy – (she’s already looking for reasons NOT to buy from you so be sure you understand her thinking);
- Which EMOTIONAL WORDS entice women to buy from you – while NOT “selling” them (I’ll share my private checklist with you)
Tuesday, April 17
Module 4 “The No-Fail Recipe for Head-Turning Bullets”
In this class you will learn:
- The easy way to create bullets you can use in multiple media – (write ‘em once and use ‘em in web copy, audio scripts, postcards, flyers…you name it);
- Ways to get her to trust you without stooping to hype and exaggeration – (blow the trust factor and she’s gone forever);
- How bullets can pack an extra wallop, create curiosity and entice her to buy – (understand the underpinnings of bullets so they’re incredibly readable);
- How to remind her of the benefits she’ll get from using your product or service – (often she’ll focus on the bullets alone to make her buying decision);
- How making the right choices of punctuation and formatting bullets dramatically impact your copy - (with women, at least 25% of your copy’s success depends on formatting)
Tuesday, April 24
Module 5 “The Nuts and Bolts of How to Make Your Offer Irresistible”
In this class you will learn:
- How to get the maximum (ethical) price for whatever it is you are selling – (it’s very possible you’re UNDERCHARGING);
- Which psychological hot buttons and mental gymnastics practically hypnotize her into buying – (she won’t be able to get your message out of her head);
- When to NEVER ask for the order (yet I see people who should know better do it all the time);
- The biggest mistake entrepreneurs make to LOSE THE ORDER – (the sales process isn’t over until money changes hands and the product is delivered);
- An easy technique that makes her feel good about being in the decision-making driver’s seat – (all too often women feel strong-armed and end up leaving without placing an order)
Tuesday, May 1
Module 6 “The Art of Natural Storytelling: Adding the ‘You’ to Your Copy!”
In this class you will learn:
- How to use storytelling to really bring FEATURES and BENEFITS to life – (People automatically put themselves in the story so they’re already ‘testing’ your product when you use the story device);
- How to LOWER SALES RESISTANCE and separate yourself from any other business in your marketplace – (women buy from those they bond with);
- How to get original ideas for your stories – (all stories are NOT equal);
- Tricks to sharing powerful, relevant stories that grab her interest – (there is an art to telling engaging stories that pull her into your copy);
- My copywriting trick to infusing personality in your marketing – (most biz owners have no idea how to do this and carry on too long, boring the prospect to tears)
Tuesday, May 8
Module 7 “Magnetic Headlines that Pull Her In and Keep Her There”
Arguably the most important combo of words in your copy, wouldn’t you agree?
But they don’t happen by accident! Relax. With “The She Factor Copywriting Bootcamp-DIY” it’s all under control…You don’t need to be a writer to write great headlines when you understand the basics.
In this class you will learn:
- Which words grab her attention in headlines – (and which to avoid at all costs);
- Headline templates for busy people to create no-brainer headlines that get her reading – (no more struggling for the perfect headline);
- Which fonts and colors are the most compelling to women and which REPEL her – (women respond much more visually to websites so you better know what she likes);
- My little insider secret that will have you writing captivating headlines in no time – (buckle up and hold on tight cuz you’re about to be a headline ninja!);
- Which headlines are more effective for your market – SHORT ONES or LONG ONES – (again, I’ll share my personal checklist with you)
Tuesday, May 15
Module 8 “Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”
Here’s where the magic happens! Watch live as I deconstruct Old School copy and turn it into copy that speaks her language. This one-of-a-kind webinar is where you see it all come together. This class alone is worth the price of admission!
In this class you will learn:
- The most important elements to scrutinize in copy so you can transform those lessons to your own copy (I’m sharing exactly how I got so good at writing copy so quickly…and how you can too);
- The secret sauce my copywriting company uses to consistently create kick-butt sales letters (there’s nothing quite as powerful as seeing it done in front of you);
- How to create copy fast and easy to keep up with your ever changing business (my system has helped thousands of entrepreneurs attract big bucks already…yours is next);
- What works and what fails in today’s marketplace when it comes to the part of your business that most expresses you (amp up your copy and message effortlessly);
- Ridiculously simple ways to take the struggle out of writing copy (dare I say it? Writing copy can be FUN!)
By Now I’m Sure You’re Wondering About Price…KEEP WATCHING The Presentation And I’ll Get To That In A Few…