Show 18d: How to Develop a Strong Body
(NOTE: This is part 4 of a 7 part series)
I’m not talking about building a strong physical body…but when you master this section of your copy, you’ll have more time to exercise (or shop or eat or sleep or whatever the heck you want to do!)
Once you’ve gotten your prospect past the Opening and sucked into reading your copy, you’re dealing with the Body of the copy. This is where you dazzle them with your psychological know-how. You address the What’s In It For Me. You overcome objections.
Yes, there’s a lot that goes on in this chunk of the five-point checklist (Red Hot Copy’s Secret Sauce to Sizzling Copy). It’s where your copywriting chops will support you or let you down. You don’t want to miss this episode.
By the way, if you’re watching this episode now, you can download your copy HERE for free as long as this podcast is up.
Next episode we’ll discuss the next section of the checklist. Ciao for now!
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