Show 18b: Super-Scannability-Expialidocious
Who reads anymore? Well people still read…when they make time for it. But let’s face it, most of scan things on the Internet. Life is flying by lightning fast. We used to have a full 7 second attention span. Now you get 4 seconds with dudes and 2 or less with women.
Still, there are some crafty (ethical) ways to keep them reading your copy.
As part of the five-point checklist (Red Hot Copy’s Secret Sauce to Sizzling Copy) I’m covering in this series, this episode is all about scanning.
If you’re watching this episode now, you can download your copy HERE for free as long as this podcast is up.
Next episode we’ll discuss the next section of the checklist. Ciao for now!
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