Show 18a: Your Online Copywriting Checklist
I get asked all the time, “Lo, how do I know if my copy is any good?” Or this one, “I hired a copywriter but how do I know if they did a good job?”
Well let me give you a hand on answering those questions…
A few years ago I put together a checklist of how Lorrie Morgan-Ferrero of Red Hot Copy evaluates copy. It came from my early years as a copywriter when I was studying the copy of the masters. I call it, Red Hot Copy’s Secret Sauce to Sizzling Copy. I put this five-point checklist together as a valuable giveaway for some of the times I’m interviewed. In other words, it’s not always available.
But if you’re watching this episode now, you can download your copy HERE for free as long as this podcast is up.
I’m going to go over each section in detail each week until we hit all the points in the checklist. Counting this episode, there will be 7 in all. Glad to have you along for the ride!
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