Show #4: Paralysis Of Analysis


DOWNLOAD THE SHOW HERE Paralysis of Analysis So I was just asked in an interview the other day about what I felt were the biggest trends in copywriting. One thing that I see a lot is that people get overloaded by technology. I mean, this is the first time ever that regular people can have…

Continue Reading →

Show #3: Research Your Audience


DOWNLOAD THE SHOW HERE Research Your Audience So a question that I just got is about, how do I feminize my copy? I get what you’re saying that women are making more buying decisions that it’s important to speak her language, but how. I understand. It’s not obvious. There’s a very subtle difference because the…

Continue Reading →

Show #2: Women’s Influence


DOWNLOAD THE SHOW HERE Women’s Influence When it comes to selling to women, the stats are going to keep changing and they’re going to keep getting higher and higher when it comes to how much influence women actually have on the economy, on the world, with the changes that we’re making globally, environmentally, socially. That’s…

Continue Reading →

Show #1: Keeping The Flow


DOWNLOAD THE SHOW HERE Keeping the Flow Hey Lorrie here, we are totally bootstrapping it today, but you know what? I just have this needing to be perfect and it’s stopping me from doing anything, so this is what you’re getting. I’m in my office. I have my drum set here. I’m not going to…

Continue Reading →

How To Take Your Copywriting Career From Zero To Thriving


What is your definition of ‘thriving’? To me it’s designing a life that is exactly what you want. That’s why I love being an entrepreneur so much. Here is a thumbnail of what I’ve created in my life. I get to travel with my husband and work from home. I get to create my own…

Continue Reading →

Magnetic Marketing to Attract Women Clients


The female market is the fastest growing, largest segment of consumers worldwide with money and buying power. And they cross over into almost EVERY brand. Women today represent the majority of the online market. According to Mindshare/Ogilvy & Mather, here are the latest statistics on women’s digital habits: 22% shop online at least once a…

Continue Reading →