Trust Red Hot Copy With Your Business

Hi there, Glad you stopped by. I literally know hundreds of different copywriting techniques. And I’m a pro at figuring out which ones work best for my clients. Got questions? Let me see if I can anticipate some of them…

“What qualifies you to write my copy?”

Good question. Well, I’ve been a professional freelance writer since 1980. I have a bachelor’s degree in Journalism from the University of North Carolina (Chapel Hill) – one of the top J schools in the country. My work has been published in various newspapers, magazines and all over the Internet.

In 1999, I discovered copywriting is different than other kinds of writing. It all started with a client who wanted me to do his sales letter. I hadn’t touched work like that since college. But I figured what the heck and wrote it up. What he said when I gave it back to him stunned me. He actually got better results with me than he had with all the marketing gurus he had ever tried. (I have to admit, at the time it was dumb luck).

Well, I didn’t want my success to be a fluke. So I read every book on copywriting I could find. I collected my “junk mail” and studied the structure. I went to seminars. I found out who the masters were and emulated them. I taught myself everything I could about copywriting while working in the field. Soon word spread that my marketing campaigns were consistently successful. And I’ve been doing it ever since.

Today I teach seminars (both live and on the phone) to help others improve their copy. I’m also hired to speak at events. My copywriting home study course, “The She Factor Copywriting Bootcamp DIY (Do it Yourself)” is my most recent venture.

“Why should I care about my copy?”

Well, copy describes what you do. That’s important to your target audience, right? It also persuades the reader to take some sort of action, whether you’re there or not. And that’s where the sales happen.

But what really makes copy invaluable is its ability to build a lasting relationship with your potential clients. As a business person, you no doubt know that repeat business is your lifeblood. And I’m sure you look at the “lifetime value” of your customer. Well, good copy helps groom that relationship. It’s friendly and informative. It establishes rapport. Grows trust and loyalty. It deepens the connection between you and your target audience. Once you have that bond, you don’t have to bother convincing them how great your product or service
is. They’re READY to sign up!

“Do you have experience in my field?

Well, I don’t know. But luckily it doesn’t matter. When you’re on my team, you’ll see I’m a stickler for deeply researching your business. I learn everything I can about your industry trends, competition and target market. (I actually get giddy when I find some cutting-edge fact to separate you out from your competitors). Maybe it goes back to my training in journalism. Maybe it’s because I have a naturally curious mind. But I guarantee I’ll learn your business inside and out. And that knowledge will shine through in your copy.

“How long will it take to write my copy?”

Of course, the answer depends largely on what we’re doing. In general we 4-6 weeks minimum to work. That gives us time to do the research and get a feel for the best approach. Plus we’ll have time to edit and rewrite properly.

We realize you can’t always wait this long. In that case, just tell us your absolute deadline. If we take on the job, I personally guarantee you’ll have top quality copy, on time. Or we won’t do it.

“Will Lorrie be the person to actually write my copy?”

Yes, you will be hiring me. We’ll discuss options in depth after you take the first step.

“How do we get started?”

Want your own copy of the Discovery Copy Blueprint Click HERE

Here’s how Red Hot Copy works.

Go to the RedHotHelpDesk and click on Submit a Ticket. Then choose the radio button “Need a Red Hot Copywriter” and click next.

There you will send a request that you are interested in hiring a copywriter. Our Customer Service Representative will contact you back within 24 to 48 hours with the next steps.

Have questions? Please submit a ticket to Linda at www.RedHotHelpDesk.com in the “Need a Red Hot Copywriter”.

Copywriting