Show 18e: The Big “O” – Your Offer

DOWNLOAD THE SHOW HERE Show 18e: The Big “O” – Your Offer (Note: This is part 5 of a 7 part series) Your offer can actually have a huge impact on whether or not you make sales. If the cost is too high for your market…they’re gone. If it’s too low…you might be attracting people…

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Show 18d: How to Develop a Strong Body

DOWNLOAD THE SHOW HERE Show 18d: How to Develop a Strong Body (NOTE: This is part 4 of a 7 part series) I’m not talking about building a strong physical body…but when you master this section of your copy, you’ll have more time to exercise (or shop or eat or sleep or whatever the heck…

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Show 18c: Opening Act of Your Copy

Opening Act

DOWNLOAD THE SHOW HERE Show 18c: Opening Act of Your Copy (NOTE: This is part 3 of a 7 part series) A lot of people never get beyond the first screenshot of your website. Your OPENING may be as far as they ever get if you don’t grab their attention and make them want to…no,…

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Show 18b: Super-Scannability-Expialidocious

Who reads anymore? Well people still read…when they make time for it.

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Show 18a: Your Online Copywriting Checklist

DOWNLOAD THE SHOW HERE Show 18a: Your Online Copywriting Checklist I get asked all the time, “Lo, how do I know if my copy is any good?” Or this one, “I hired a copywriter but how do I know if they did a good job?” Well let me give you a hand on answering those…

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Show #17: Drums

Drums

DOWNLOAD THE SHOW HERE  Drums Hey, it’s me. I’m going to do something I swore never do. I’m going to play a little bit of drums for you. I’m terrified because this is another side I’ve ever done, but I want to make a point and so I’m going to do that, okay? So let…

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Show #16: Bust Through Writers Block

DOWNLOAD THE SHOW HERE Bust Through Writer’s Block Hey, it’s me again, and what I want to ask you today is like what do you do to keep organized? I’ve tried all sorts of different programs, different systems, and I’m going to tell you what has and hasn’t worked for me, and I would love…

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Show #15: Let’s Get Organized

Let's Get Organized

DOWNLOAD THE SHOW HERE Let’s Get Organized Let’s get organized for 2017. “Failing to plan is planning to fail,” as they say. And this year I’m pulling out all the stops to be as on top of my game as possible. Let me know what you think of this organizational tool that mimics Franklin Covey…

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Show #14-Reflection On 2016

DOWNLOAD THE SHOW HERE Reflection on 2016 This is an End of the Year show, and even though I’d like it to be kind of evergreen, this is not going to work like that, so I’m going to tell you, it’s 2016, and it’s almost the holidays, which means the end of 2016, and 2017…

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Show #13: Be Kind

DOWNLOAD THE SHOW HERE Be Kind Hey, hey, it’s Lorrie. Look, I was going to do a show for you guys yesterday, and here’s what happened. Yesterday was Monday and I went to a concert over the weekend, and it was amazing. It was so awesome. I saw Weezer and I saw Bastille. I saw Beck.…

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