Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. Her background in journalism and acting prepared her for the creative (and competitive) nature of copywriting. From the moment she discovered the genre, Lorrie was drawn to the edgy, conversational language, the winding persuasive arguments, and weaving psychology throughout the copy.
After studying closely with master copywriters, Lorrie has become a world-renowned and award-winning copywriter with her own unique style. She has an uncanny ability to make her copy bond and build relationships with the prospect…driving them to become loyal customers buying from her (or her clients) over and over again. “It’s almost like she’s talking you through it,” said one client. “Lorrie keeps your attention from the first word to the last.”
From her past reporter days, she is adamant about deeply researching the current industries, trends and competition. In fact, Lorrie coined the term “TARKET” (“target” plus “market”) to explain how to collect research and refine it to speak to a single person in your demographic. In fact her TARKET methodology has become part of the 21st Century marketing lingo.
Lorrie’s words have sold products in a variety of industries including mompreneurs, professional speaking, the seminar business, hypnosis, health & fitness, nutritional supplements, biz op, and entrepreneurial services. After working closely with high profile speakers and entrepreneurs, Lorrie now focuses her passion on educating business owners in reaching the female market.
She is a frequent guest speaker. Lorrie has written award-winning home study courses, conducts world-famous copywriting trainings on how to sell to women, holds live workshops, and authored the original book, The She Factor based on her own She Factor Marketing System.